Tag: tesco

PayQwiq mobile payments will launch at Tesco this year

| August 10, 2016

The smartphone transaction service will be rolled out across the United Kingdom before the end of 2016.

Tesco has announced that it will be rolling out its PayQwiq mobile payments service across the United Kingdom. Its services will become fully available now that it has undergone its trials successfully.

This mobile payments service is meant to make it faster and easier for customers to complete the checkout process.

The PayQwik mobile payments service lets consumers link credit and debit cards to the app. With this mobile application, they can pay for items purchased online or in store. To complete the transaction, they must scan QR codes displayed on-screen. The application also makes it possible to collect Clubcard points. Therefore, the points card doesn’t need to be scanned separately.

Until now, the PayQwik mobile payments app was available only in London and Edinburgh.

PayQwiq mobile payments - Tesco StoreMoreover, the mobile app could be downloaded only by those with an invitation. That said, its availability will now be broadening to include consumers at 600 stores throughout those two original cities. Stores in Plymouth and Northern Ireland will also be included in this next wave. The app is compatible with Android and iOS smartphones.

This mobile wallet places Tesco in direct competition with Apple Pay and Android Pay within its stores. That said, the PayQwik mobile wallet functions only within Tesco stores so the competition stops there. Among the main reasons it has an advantage over the competition while in-store is that it lets customers use their Tesco Clubcard within the app.

This is appealing as it doesn’t require people to have to make PayQwik mobile payments only to have to fish a plastic loyalty card out of their wallets. Both types of transaction occur automatically and digitally. All that is required in order to complete both processes is the scan of a QR code.

A spokesperson from Tesco Bank explained: “At Tesco, we are always looking to make the shopping experience simpler and easier for customers and that’s why we’ve developed PayQwiq.” So far, customer feedback on the service has been “very positive,” said the Tesco spokesperson.

Unilever and Tesco get on board with geolocation technology

| June 18, 2015

The partnership has brought the two companies together for the Magnum ice cream app, using iBeacon.

Tesco has announced that it has entered into a partnership with Unilever in order to roll out geolocation technology in the form of iBeacons in 270 of its stores.

This location based tech will function to trigger exclusive savings opportunities and offers.

Through the use of geolocation technology, consumers who have downloaded and installed the Mpulse mobile app will receive offers and discount coupons whenever they pass within a certain distance of one of the participating Tesco locations. The iBeacons will be installed into the Tesco Express stores within the first rollout of this tech. It will become the largest trial of location based marketing that either of those massive brands has experienced.

The initial geolocation technology based campaign will trigger offers for the Black and Pink Magnum products.

Geolocation Technology brings companies togetherThese push notifications will be sent automatically to passersby in order to give them the opportunity to take advantage of special deals that will remain valid from the time that they receive them until the end of the month. The Mpulse app is available for download at both the Apple App Store and the Google Play Store.

According to the global brand director at Magnum, Neil Gledhill, “We’re always looking at innovative ways to deliver on Magnum’s brand promise of delivering pleasure and to be able to do it at scale with a partner like Tesco is fantastic.”

The managing director at Tesco Convenience, Tony Reed, also went on to explain that they are always on the lookout to find new and engaging methods of encouraging their customers to return to shop while being able to take advantage of attractive offers at the same time. “With summer on the way, we’re delighted to trial this concept and can’t wait to get our customers’ feedback.”

The geolocation technology based mobile app was developed using Urban Airship tech, by the Karmarama agency. It functions in conjunction with iBeacons, which create a type of geofence around a specific location. Customers traveling within that designated area will receive the deals through their apps.