Tag: tablet payments

A recent study from SeeWhy has shown that 75 percent of mobile purchases are made by tablet users.

SeeWhy Inc. has released the results of its latest research, which have shown that over mobile, 75 percent of conversions come from t-commerce, whereas only the remaining 25 percent come from smartphone shoppers.

The marketing vendor suggests that this will make it important for retailers to retarget their mobile strategies.

The SeeWhy study included the examination of 21 million unique transactions that occurred through its approximately 2,500 retailer clients. Furthermore, this data was supported by an additional survey held by the firm, which included the participation of 11,616 American adult consumers.

The mobile and t-commerce survey asked participants regarding their purchasing behaviors.

What it found from the results of both different studies, was that mobile has a definite split in the types of consumers that it provides: smartphone and t-commerce. This, according to the chief strategy officer and founder of SeeWhy, Charles Nicholls. He explained that “What people do with a smartphone is fundamentally different than what they do with a tablet.”

Nicholls also pointed out that “There are three times more conversions on tablets than smartphones. Tablets are where the action is.” For that reason, the survey results suggest that retailers and other merchants may consider shifting their focus to help to make themselves more appealing specifically over t-commerce.

In order to identify the smartphone and t-commerce patterns, the company examined the daily conversion activities over mobile devices. It found that throughout the day, the activity over smartphones was relatively static, and that there wasn’t much of a pattern to be observed. However, it noted that this was strikingly different in the case of tablets.

Nichols pointed out that the activity over t-commerce experiences a strong variance throughout the day. He said that in the evening, as people get home from work, the conversion rates spike considerably. While smartphones are used all day long, tablets are “a recreational device.” This helps to explain why the survey conducted by SeeWhy showed that 56 percent of tablet owners use their devices most frequently at home.

Starbucks reports spike in mobile payments

Over the past two years, Starbucks has been slowly increasing its mobile presence. The company has seen a marked increase in mobile traffic as more consumers begin to visit its website from mobile devices, but a relatively new trend shows that consumers are becoming more inclined to pay for purchases using their smartphones and tablets. Starbucks has reported a sharp increase in mobile payments over the past year, claiming that the company has reached a major milestone in the realm of mobile commerce.

Company continues to focus on mobile sector

According to Starbucks, more than three million mobile payments are made for the company’s products every week in the U.S. The company suggests that mobile payments are so popular with consumers because they represent a more convenient way to pay for goods. Many consumers that frequent Starbucks have mobile devices of some kind, making them more apt to make a payment using their smartphone or tablet. Starbucks suggests that doing so may be a matter of prestige, as mobile payments are considered somewhat exclusive due to the lack of comprehensive mobile commerce services in several industries.

New global initiative expected to be launched by Starbucks

Backed by the strong growth of mobile commerce, Starbucks has announced plans to launch a new cross-channel, multi-brand loyalty initiative that will cover the globe. The initiative is meant to highlight the social aspects of Starbucks and provide more value to business partnerships around the world. Mobile payments are expected to play some role in the initiative as Starbucks looks to promote mobile commerce outside of the U.S.

US is not only country where mobile payments are gaining momentum

While Starbucks has seen major growth in mobile payments in its home country, the U.S. is not the only place where mobile commerce is taking off. The United Kingdom and Asian Pacific markets are home to aggressive growth in the mobile commerce sector. This growth is largely due to a growing population that can afford smartphones and tablets as well as the introduction of easy-to-use mobile commerce services in several countries.