Tag: tablet commerce

M-commerce is experiencing more widespread acceptance

| March 22, 2013

m-commerce acceptanceThe results of newly released research have pointed to greater adoption of shopping over smartphones and tablets.

Stibo Systems has just released the results of its 2013 Consumer Retail Survey, which indicated that the number of consumers who have used a smartphone, tablet, or other mobile device in order to purchase a product through m-commerce has increased by 19 percent over the last year.

This was said to have reflected a considerably rising acceptance of shopping over this channel.

Among the respondents who took part in the survey, 59 percent said that they had bought something using m-commerce. Three out of every four participants said that it was “very important” to be able to learn more about a product through online information. This was an increase of 8 percent from having been 67 percent in 2012. According to the report about the survey, this indicated that consumers are becoming more savvy shoppers.

The report stated that consumers are becoming more selective and sophisticated through m-commerce.

They are using the devices to inform themselves about their purchases before they make their decisions and m-commerce is beginning to play a growing role in that behavior.

According to the Stibo Systems U.K. managing director, Mark Thorpe, “Although every year is hailed as the ‘year of the mobile’, there is sufficient evidence in these results to demonstrate that mobile is now a legitimate channel for retailers, particularly with the recent rapid adoption of tablet devices.”

Thorpe went on to say that if retailers want to take full advantage of the benefits of m-commerce, then they will need to start paying attention to it not only to make sure that consumers are enjoying the experience that is being provided, but also to be able to meet their expectations. The report indicated that this would help these companies to avoid disappointing their customers, which could be a rapid road to losing potential customers and many sales over the long term.

The survey’s results not only indicated that m-commerce is being more widely accepted, but also that it is becoming increasingly important to the decision that a consumer will have as to whether or not he or she will actually make a purchase, and where.

T-commerce dominance may be passed from iPad to Android

| March 15, 2013

T-Commerce Android may dominate iPadApple is losing ground in the tablet market where it has always held the top spot.

T-commerce has always been an area in which Apple has held the lead, but with smaller, cheaper tablets based on Android technology becoming increasingly popular, iPads are starting to lose their dominance.

The research firm IDC has predicted that Android tablets will soon be taking the lead.

This news from IDC could be extremely defining for the t-commerce world, as it could change the marketing and shopping strategies for many companies that have been placing their primary focus on the Apple devices due to their reining popularity. However, as Android tablets start to step forward, those companies may soon find themselves changing direction to appeal to the new leader in the industry.

The projections from IDC show that Apple will fall behind Android in t-commerce before the close of 2013.

The t-commerce industry has been taking on new direction over the last few releases from Apple, as consumers focus more on convenience and price. However, even as the iPad Mini was released with a 7.9 inch screen and a smaller price tag, it didn’t appear to be enough to keep up with the massive number of Android tablet options currently on the market.

IDC believes that before the end of the year, should the trends continue in the same direction – and it looks as though that will be the case – the iPad of all shapes and sizes will need to give up its number one spot as the leading t-commerce platform.

The current trend is showing that the screens in the size from 7 to 8 inches will be driving the shipments for tablets around the world to reach 191 million by the end of 2013. That has risen from an original forecast that had been 172 million. According to an IDC program manager, Ryan Reith, “iOS tablets have already lost ground to Android tablets.”

This has been a considerable shift in the t-commerce world, considering that in 2011, 56 percent of the worldwide market was held by iOS, with Android well behind it at 40 percent.