Tag: tablet commerce

Tablets coming to dominate mobile commerce

| May 16, 2013

Mobile Commerce tablets win over smartphonesTablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.

Majority of mobile commerce happens through smartphones

| May 14, 2013

Mobile Commerce and SmartphonesReport shows that smartphone users make up the bulk of mobile commerce

Mobile commerce is on the rise all over the world, backed by the proliferation of mobile technology. As more consumers purchase mobile devices, the more exposed they become to mobile commerce. Many consumers have begun to favor this form of commerce over any other, claiming that it is simply more efficient and, therefore, more appropriate for modern society. A new report from Arbitron Mobile, a leading market research firm, suggests that consumers favor their smartphones when it comes to mobile payments.

Smartphones are favored in the US and Europe

According to the report, the majority of U.S. smartphone owners make use of mobile commerce applications. These consumers also spend a significant amount of their time shopping with these applications. Outside of the U.S., approximately 66% of smartphone owners in the United Kingdom make use of mobile commerce applications. On average, UK consumers spend 134 minutes of their time on these applications. This trend can also be seen in Germany, France, and other European countries.

eBay and Amazon apps prove most popular with consumers

The report shows that mobile commerce applications from eBay and Amazon are the most popular with consumers.  These applications account for the majority of spending occurring in the mobile commerce field and consumers tend to be engaged with these applications more so than any other. This is partly due to the fact that these applications are tied to the online stores hosted by eBay and Amazon, giving consumers a constant connection to the products they may be interested in.

Smartphones may be dominant platform for mobile commerce

Mobile commerce has been gaining ground with tablet users due to the functionality of these devices. Smartphones, however, are likely to remain the most popular platform through which to participate in mobile commerce. Consumers still express some concerns regarding security, but most have shown that they are willing to conduct mobile payments through secure platforms.