Tag: t commerce

A Canalys report has revealed that these devices will make up a full half of all computers in 2014.

According to the research firm, Canalys, tablet commerce will soon have the potential to reach quite an explosive point, as these devices work their way toward dominance in the computing environment, worldwide.

They have predicted that these smaller screen devices will make up half of the entire market.

In fact, Canalys has said that tablet commerce will expand to the point that these devices will out ship nearly all other forms of personal computers combined. This will mean that they will make up almost half of the total consumer personal computer marketplace, which includes tablets, notebooks, laptops, and computers.

Already, this year, the computing marketplace growth is greatly driven by tablet commerce.

In the third quarter of this year, the worldwide client PC market increased by an estimated 18 percent. Even as desktop, notebook, and laptop shipments were starting to decline, the adoption of tablets allowed that market to continue its expansion. In fact, in that quarter, those shipments were already making up about 40 percent of all PCs. This was under half a million units behind the worldwide shipments of notebooks and laptops.

Canalys’s tablet commerce forecasts for 2014 are that 285 million units will be shipped. It has also predicted that this figure will increase by the year 2017 until it reaches 396 million. The leaders are predicted to be Samsung and Apple, which will maintain their dominance over the medium future, but as competition continues to grow in this market space, they are both expected to experience considerable challenges.

Apple has been able to keep its own top spot throughout this year, so far. The last quarter is expected to strengthen that manufacturer’s position because of the recent introduction of the newest iPad Air and the iPad Minis. However, Canalys also stated, through Tim Coulling, a Senior Analyst, that “Apple’s decline in PC market share is unavoidable when considering its business model. Samsung narrowly took the lead in EMEA this quarter and Apple will lose its position to competitors in more markets in the future.”

Coulling also pointed out that Apple is among a small number of companies that are actually making money from tablet commerce device sales, so far.

In fact, it looks as though this device is leading its sector, consumers also prefer larger screen shopping to smartphones.

A report has now been published to reveal the results of a new study that has shown that tablet commerce continues to lead the way in overall mobile shopping and that iPads are making the biggest impact among consumers in terms of buying.

The report placed specific focus on the amount of shopping that results from email marketing.

The report was issued by Yesmail Interactive. What it determined was that among all of the transactions that have been driven by marketing emails, 16 percent were conducted through the use of a mobile device. Even more, it showed that tablet commerce is producing far greater results than smartphone shopping.

Of all of the tablet commerce resulting from email marketing, 99 percent came from iPad versions of the device.

Among all of the mobile purchases that stemmed from marketing emails, 56 percent were from tablet commerce instead of from smartphones. As iPads make up the majority of that category, this indicates that those devices are having a massive impact on the results that email based mobile marketing is having on the return on investment of these brands and marketers.

The report also noted that while Android device are gaining a steadily larger share of the overall market for those devices, they do not appear to be growing their impact on the actual purchases made over tablet commerce, at least when it comes to making purchases based on emails that they have received.

The Yesmail analysis, which included the examination of approximately 5 billion emails that were sent out by that company in the third quarter of 2013, showed that there was an 8 percent increase in the number of emails that were opened over smartphones – as 52 percent were recorded as having been opened. Moreover, 82 percent of all of the emails that were opened and that lead to clickthrus were based on Apple devices. The report’s data showed that tablet commerce – especially fro iPads – is starting to become an important part of email marketing and online shopping as a whole.