Tag: social medial marketing

Mobile marketing from Facebook offers cross-app targeting

A smartphone focused advertising network has now been launched by the social media giant.

At the F8 developer conference, Facebook unveiled and launched their new mobile marketing network that provides the ability to target users throughout the various applications that they use on their devices.

This also gives the ability to target them for advertising based on the data they have shared with the social network.

The new mobile marketing product has been called the Facebook Audience Network, and it gives brands the ability to place their advertisements on third party applications through the use of the intricate targeting data from Facebook. This network has been under testing by the social media giant since 2012. It will give advertisers the capability to use both custom units or the traditional standard form of banner ads.

This new mobile marketing network will place Facebook in direct competition with InMobi and AdMob.

It also adds a new way in which Facebook is competing with Twitter, as that other social media platform has already taken its own type of approach to smartphone based advertising after it acquired the MoPub ad network in 2013.Mobile Marketing - Facebook cross-app targeting

So far, though there have been many efforts and repeated high hopes regarding Facebook’s mobile advertising strategies, there have yet to be a great deal of large scale successes. This, despite the fact that the social media platform claims that there are one million advertisers currently using it to reach consumers.

The signature smartphone ad, which gives developers the opportunity to be able to promote app installations, currently makes up 59 percent of the ad revenue for the company as a whole. Last Wednesday Mark Zuckerberg stated that Facebook was behind a massive 1 billion application installations until now. He added that “I’m really excited about this Audience Network,” expressing that “This is really the first time that we’re going to help you monetize in a serious way on mobile.”

This mobile marketing network is one of a series of new Facebook features that are focused on providing advertisers on developers. It is also working toward a method that will allow one app to be able to link to another without having to use a mobile web page as a “middleman” along the way.

Technology news from Facebook shows India may be its biggest market in 4 years

Technology News - India and FacebookA recent eMarketer industry estimate suggests that the country may lead the way by 2017.

The most recent industry estimates that have been produced by eMarketer are now suggesting that the largest market for Facebook could become India as soon as the close of 2017.

This will easily become the case provided that the growth continues along its current anticipated path.

The current growth estimates are showing that if it progresses the way that data is suggesting, the user base at Facebook will explode to reach a whopping 1.8 billion in four years from now. To better understand the rate of growth, this was compared to the current expansion being experienced in the Facebook technology news for North America.

In North America, technology news data shows the number of Facebook users is expected to grow by 3.6 percent this year.

Also this year, the Asia-Pacific region will be seeing a growth rate of 34.4 percent for Facebook users. The Latin American region will experience a user growth of 29.5 percent. Africa and the Middle East will grow by 31.8 percent, while eastern and central Europe will have a growth in their users of 29.3 percent.

This technology news data is according to Cotton Delo, from AdAge. She went on to say that the tremendous increases in users in locations such as Brazil – where it is anticipated that there will be a growth from its 69 million users by the end of this year to a whopping 103.9 million by the end of 2017 – helps to explain the acceleration that Facebook has made to its business in terms of the development efforts that the company is making there.

At the same time, in the United States, the percentage of people in the United States who are using Facebook at least on a monthly basis will grow from this year’s predicted 46.4 percent up to 49.6 percent by the end of the year in 2017. This is a much more modest growth than what is being experienced in many of the other areas of the world. Other technology news reports have suggested that the penetration of smartphones and tablets may have a role in the growth rates of these countries.