Tag: social media marketing

Location-based marketing heats up with brewing rivalry

| December 30, 2012

land-based marketing social medial rivalryLocation-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.

SocialVibe teams with Placecast to launch ambitious new marketing solution

| December 27, 2012

SocialVibe teams with PlacecastSocialVibe and Placecast introduce marketing solution for retailers

SocialVibe, a digital advertising firm, has announced that it has teamed with Placecast, a location-based marketing provider, in order to launch a new marketing solution for the retail industry. The campaign will feature in-app advertisements in a mobile game that could help retail brands reach a new demographic of mobile consumers. The idea is simple: The mobile game associated with the campaign would encourage consumers to interact with advertisements from retailers. Interacting with these in-app advertisements would reward consumers with in-game points and other benefits.

Duo combines gaming with location-based marketing

The solution from SocialVibe and Placecast is being put to use by Best Buy in a new marketing campaign with mobile gaming and location-based marketing at its core. Through the use of a mobile gaming application that is associated with the SocialVibe and Placecast campaign, Best Buy customers will be receive a variety of in-app advertisements while they are playing their mobile game. Interacting with the advertisement and opting into a marketing program will net consumers with rewards in the mobile game as well as special offers from Best Buy and any other retailer participating in the game.

Location-based marketing may be enhanced through mobile gaming

The advertisements that consumers will see in the game are meant to make use of geographic information to appeal to specific demographics. The mobile game will use technology and methods developed by both SocialVibe and Placecast in order to accomplish this feat. Location-based marketing has been very effective in the past and may be able to be enhanced through mobile gaming.

Best Buy campaign to run through December

SocialVibe has been leveraging location-based marketing in the social gaming space since 2007. The company has a wealth of experience in this field, which may be attractive to a wide variety of retailers. The Best Buy campaign will run throughout December, giving shopper ample time to experience the campaign during the holiday shopping season.