Facebook unveils new publishing service for mobile games
Facebook has taken a bold step and has launched its own publishing venture for mobile games. Facebook Mobile Games Publishing is designed to cater to small and medium-sized developers and will provide them with a platform to release and promote their games. Mobile games have become a very attractive sector of the game industry and embracing these games could be a very lucrative move for Facebook. The social network already boasts of a strong presence in the social gaming sector, wherein it has enjoyed a great deal of success over the past several years.
Small and medium-sized developers will have access to Facebook publishing
Through its new publishing platform, Facebook will be able to select game developers and offer a variety of publishing and promotional services. Facebook expects that the platform will attract high-quality mobile games to the social network, which will be used to engage millions of users around the world. Much of Facebook’s interest in mobile games has to do with advertising, as these games typically thrive through in-app marketing.
Social network will not fund the development of mobile games
Despite the name of the social network’s new venture, Facebook will not be fulfilling the traditional role of a publisher in the game industry. The social network will not be funding the development of mobile games and will only be promoting these games through various channels based on its marketing and analytic data. Developers will have access to this data, which Facebook will encourage them to use in order to develop mobile games that are attractive to specific demographics.
Publishing platform still in its pilot phase
Facebook is currently working with a small number of developers for the first stages of its publishing venture. Developers are free to sign up for Facebook Mobile Games Publishing, but the social network is not likely to expand its operations until later this year. There are many aspects of publishing and promotion that Facebook has yet to become comfortable with and the social network is keen to ensure that its latest mobile games venture goes off without a hitch.
The mobile phone giant is now offering an entirely new employment seeking experience in the U.K.
Nokia has just announced the launch of JobLens, an augmented reality job searching experience that is available in the United Kingdom to bring together businesses seeking talent and individuals seeking work.
The company is now enlisting young entrepreneurs in the U.K. to build new businesses.
The JobLens app was created for Windows Phone 8 and assists its users in searching for employment within their local area. The application applies augmented reality technology to help to point out exactly where the job is located with respect to a user’s current location. The app also uses AR tech to display information about the company that is currently hiring and that has posted the position.
The augmented reality application also uses social media marketing to help to boost its efficacy.
It works by tapping into the social networking profiles of the user. This can include Facebook, Twitter, LinkedIn, and Windows Live. This broadens the augmented reality experience by helping to point out the friends on their lists that may help them to make a connection with the hiringmanager at a company of interest.
Should the opportunity form in which the augmented reality app user is invited to apply for the job, then he or she will be able to submit his or her resume with the hiring company by way of their Microsoft SkyDrive account. If an interview result from the application, then the app can offer directions to the applicant so that he or she can arrive quickly and easily to the meeting.
At a London event last week, Nokia provided 30 entrepreneurs from the not for profit Entrepreneur First program with a detailed JobLens augmented reality app overview. They were also challenged to build their new businesses through the use of this tool.
The entrepreneur using the augmented reality app will also be heading to meet with people from the education and employment services as well as with the government. This will help him or her to be able to discover the hurdles that are being faced within certain constituencies and how the app may be helpful in allowing them to more effectively achieve their goals.
