Tag: snapdeal

According to recent statistics, mcommerce currently makes up 30 percent of online earnings.

The introduction and rapid penetration of smartphones has completely turned the world of online shopping on its head, to the point where mobile commerce is now representing a considerable share of the revenues that are being generated through ecommerce.

In fact, some of the latest data has indicated that mcommerce could represent nearly a third of online shopping revenue.

For example, in 2012, mobile commerce made up 10 percent of the overall revenues generated online by the websites of fashion retailer, Myntra, as well as 5 percent for Snapdeal an online deal provider. In 2013, however, that same channel was generating double the percentage for Myntra, and six times the percentage for Snapdeal, the latter of which was experiencing nearly daily growth in that area.

Travel companies are also benefiting from growing mobile commerce use by consumers.

It has been estimated that 15 percent of online travel company bookings at Yatra.com originated from smartphones. That company is now aiming to try to boost that figure to between 40 and 50 percent of its online revenue share, as rapidly as possible. Justdial, a local search website, has seen a much more considerable success rate, after having seen a growth of its mobile share of revenues by 150 percent.

For a long time the trend was for smartphone and tablet users to browse over their mobile devices and make their purchases in person, not online. Or they would browse over those gadgets and then make an online purchase using a laptop or desktop computer. However, that trend seems to be shifting as a growing number of people start to use their smartphones and tables for a larger number of daily tasks, including shopping and buying.

This trend toward mobile commerce buying has been accelerated by the rising number of retailers and merchants who have been optimizing their websites for smaller screens as well as creating dedicated apps. They have allowed for a greater amount of competition, comparison, and options so that consumers have more choice available to them through this channel.

Smartphone based purchases are representing a very large proportion of the overall figure.

The largest online marketplace in India, Snapdeal, has just released its mobile commerce data in that it has revealed that at the moment 30 percent of online purchases are originating from smartphones.

This trend has appeared to increase to a tremendous degree on the website, skyrocketing over last year’s figures.

When compared to the mobile commerce proportion of online purchases, last year, it looks as though the figure has grown by a tremendous 10 times. This is because at the same time last year, only 3 percent of the Snapdeal purchases were originating from smartphones.

The mobile commerce research was conducted by Snapdeal, itself, and provides insight into buying behaviors.

This mobile commerce study provided interesting and useful knowledge regarding the way that consumers behave, and the trends that are forming around them. The average number of visitors recorded by Snapdeal for its website was between 35 and 40 million per month. Among them, 12 million are from smartphones. From that 80 percent is organic, and 60 percent is new to the website. Among those shopping from their smartphones, 75 percent were COD, while the last quarter paid in advance.

This last data suggests that consumers may not be entirely comfortable making mobile commerce purchases online, and that they are taking precautions by paying on delivery instead of trying to pay in advance before they have received the product, in the vast majority of circumstances.

The majority of the mobile commerce visits to the sites originated from the cities of: Hyderabad, Bangalore, Kolkata, Chennai, Mumbai, and Delhi – listed in no particular order. The top selling categories over this channel on the Snapdeal website were clothing (both men’s and women’s), men’s footwear, flash drives, and memory cards.

This mobile commerce data, as a whole, suggests that the majority of smartphone users are shopping a great deal more over their devices and that this growth rate is an exceptionally rapid one considering the difference between the figures from last year and the statistics that have been recorded from this year.