Tag: smartwatch

Michael Kors smartwatch unveiled to reveal large wearables

| September 12, 2016

The new Access wearable technology is designed to combine tech and fashion in one device.

The Michael Kors smartwatch, called the Access, has launched. It has been anticipated for some time now and beyond the tech, many have wondered what it would look like. Now that its design has been revealed, there are a few things that stand out. The first is that it is quite attractive. The second is that it is very big.

Until now, most smartwatches have been a chunky gadget that could be customized with its strap.

There have been choices in wearable technology in which consumers can pick either nice band or a nice face. That said, no matter what, wearables tend to be a kind of fashion statement unto themselves. The Michael Kors smartwatch looks as though it might be among the first – if not the very first – to bring high levels of wearable technology and fashion into a single device. This gadget was created by the celebrated American designer in the hopes of bringing the tech into the fashion world.

The Michael Kors smartwatch runs on Android Wear and is currently offered in two different styles.

The “Bradshaw” is the smartwatch with the more feminine appearance. It has an all metal design. The “Dylan” is the wearable technology being marketed toward men. It has a sportier design. Both the Dylan and the Bradshaw are quite chunky and are definitely statement pieces. The Bradshaw is 44.5mm and the Dylan is 46mm. Both devices have a starting price of $350.

According to a Mashable report, Michael Kors created its smartwatch due to the fact that people feel that being connected all the time is crucial, regardless of where they are or what they do. A statement from the company said that their wearable technology devices provide “the best of both worlds — reliable technology and great design. We didn’t want our fans to have to choose between fashion and technology, so we’ve made it possible to have both.”

The two Michael Kors smartwatch designs come with additional options. The Dylan has three color choices and six possible straps. Of those straps, two are leather and four are silicone. The Bradshaw comes in a larger number of different metallic colors and strap possibilities. Furthermore, the faces can be customized for highlight colors, as well as dial and hand colors.

Fitbit will maintain its wearable technology industry dominance

| March 2, 2016

According to a recent report from BI Intelligence, the company’s wearables will stay at the top of the market.

The wearable technology market has been growing in a direction that had not been predicted by many industry analysts, especially when it comes to the impact that smartwatches were supposed to have, following the release of the Apple Watch.

Fitness trackers have remained well in the lead of wearables and it is Fitbit that has been keeping ahead of the pack.

Fitbit recently reported its Q4 2015 revenue as being $712 million. That figure was hugely greater than the average prediction from analysts, which had been $648 million. Throughout all of last year, the company brought in a massive revenue of $1.86 billion. To do this, it sold 8.2 million of its wearable technology devices in the last quarter, bringing its total number of sales for 2015 to 21.4 million. According to analysts, that figure will only continue to rise, this year as the company adds more products to its offerings, such as its very own smartwatch, the Fitbit Blaze, as well as a more fashion-focused fitness band, the Fitbit Alta.

Currently, Fitbit’s wearable technology products are most popular in the United States, where it generated 75 percent of its revenue.

Fitbit - Wearable TechnologyThat said, Europe, Africa and the Middle East, combined, made up 12 percent of the company’s revenue. Still, that represents a 191 percent year over year growth in Q4 for those regions, revealing a tremendous rise in popularity within those parts of the world. This indicates that 2016 may be seeing action in far greater markets than the United States. According to BI Intelligence research analyst, Jonathan Camhi, the company’s wearables are seeing considerable traction being gained outside the U.S.

Last year, the company’s focus was aimed at establishing and growing its Fitbit Wellness program. This allowed it to boost its healthcare market customer base by 1,000 in 2015. This shows the growing appeal of the wearable devices within that industry, as well.

Now, BI Intelligence has predicted that the most promising area for growth for these wearable technology devices will be within the health sector. As a number of trends form both among customers and professionals in the healthcare industry, the interest in these gadgets is expected to rise considerably.