Tag: smartphones

Xiaomi may beat Apple in China’s mobile technology market

| July 1, 2014

Apple could face fierce competition as it begins to take the Chinese market more seriously

Apple is beginning to turn its sights to the Chinese market, but the company could face significant competition from Xiaomi. Few people outside of China may be familiar with Xiaomi. The company is a maker of smartphones and other mobile devices that has established a very strong presence in the Chinese market. Analysts at Rosenblatt Securities suggest that Xiaomi has the potential to compete with both Apple and Samsung in China.

Xiaomi manages to outpace Apple when it comes to sales, but lags behind Samsung

Xiaomi is often referred to as the “Apple of China.” This if a lofty title that the company has managed to attain through an aggressive approach to the market. Xiaomi has seen the rapidly growing popularity of mobile technology among consumers and has made efforts to satisfy the demand for smartphones and other devices that offer features that they are interested in, such as mobile commerce support and the ability to share digital content.

Engaging mobile consumers has managed to help Xiaomi find significant success

Mobile technology - Apple faces competitionCurrently, Xiaomi outsells Apple in the Chinese market, but falls behind when compared to Samsung. Many of the devices offered by Xiaomi actually resemble Apple’s iOS devices and the company itself approaches the mobile market in a similar fashion to Apple. When it comes to mobile commerce, however, Xiaomi is somewhat more cavalier than Apple. Apple has only very recently begun entering in to the mobile commerce space, opting to take a slow and caution approach to the market in order to avoid any significant disasters.

Consumers throughout China are becoming more mobile-centric, relying more heavily on mobile technology

Mobile commerce has become quite popular throughout China. Many consumers are opting to shop for and purchase products online from their mobile devices because it is more convenient. Companies that cater to these consumers are beginning to find significant success. Mobile consumers are becoming quite active in the market and are beginning to account for a significant portion of retail sales and revenue in various business sectors.

Consumers favor smartphones when it comes to mobile commerce

| May 9, 2014

New report highlights trends emerging in the mobile sector

Branding Brand, a leading mobile commerce vendor, has released the latest edition of its Mobile Commerce Index report. The report focuses on highlighting trends that have emerged in the mobile commerce space. The report shows that consumers are beginning to embrace their smartphones as their favored mobile shopping tool. As more people consider their smartphones ideal for online shopping, they are beginning to spend more money through these devices than they had in the past.

Smartphone traffic and spending is growing rapidly throughout the retail space

According to the report from Branding Brand, online traffic from smartphones has risen by 83.8%, with purchases made from these devices growing by more than 96%. Retailer websites that offer an enjoyable online shopping experience tend to see the highest levels of mobile traffic. Smartphone users tend to be quite critical of their shopping experience, so if retailers are lacking appropriate support for mobile devices, shoppers are unlikely to continue visiting those retailers online.

Some consumers favor shopping online over visiting physical retail stores

Mobile Commerce - ShoppingSmartphones generated nearly 30% of all online traffic to retail sites, with iOS devices leading their Android counterparts. Smartphones also account for a major increase in retailer revenue. Smartphone users are spending more money while shopping online as they enjoy the convenience of mobile payments. For some, it is easier to shop online than it is to visit a physical retail store and mobile commerce allows them to avoid crowds and other inconveniences.

Tablets may become the favored online shopping tool among consumers, but smartphones reign supreme for the time being

While smartphones currently account for the majority of mobile commerce activity, tablet devices may soon become the favored shopping tool among consumers. Tablets are often praised for providing an enjoyable mobile shopping experience. This has to do with their larger screens, which allow users more control when their visit online retail websites. Tablets are currently behind smartphones when it comes to mobile shopping and spending, but this may not be the case for much longer. For most consumers, an enjoyable shopping experience is much more important than what device they are using to actually shop.