With a highly successful year nearly complete, predictions for next year’s smartphones are already being made.
This year, mobile technology brought about tremendous new successes ranging from the sale of the devices themselves, to record marketing spending, and record mcommerce sales.
For this reason, it is only natural that brands and companies attempt to forecast what is to come in 2013.
According to the most recent reports from the Consumer Electronics Association (CEA), which is a trade association based in Arlington, Virginia, smartphones will account for approximately $37 billion in sales next year. Dealers will have almost 126 million devices shipped to them in 2013. This will represent an increase of 16 percent over 2012.
Tablets will also become an increasingly important form of mobile technology next year.
For those mobile technology devices, sales are expected to reach beyond 105 million units. This represents a figure that is 54 percent greater than that of 2012. It will also lead to a shipment revenue of nearly $36 billion.
The projections have been based on information such as the following, which can help to form an understanding of in mobile technology for 2013:
• 88 percent of mobile technology users check their email on those devices (especially their phones) each day.
• 85 percent of all American adults have some form of cell phone.
• 56 percent of all American adults who own a cell phone also have internet access.
• 53 percent of the owners of cell phones have a smartphone.
According to forecasts from Forbes, the two areas that will see the largest amount of growth in mobile technology include smart cars and digital health (mhealth). The mhealth marketplace is already seeing a rapid explosion of adoption and popularity including areas such as telemedicine, medical records, apps, fitness monitors, and others. This last year alone, it has experienced a growth of 40 percent.
On the other hand, the mobile technology developments in smart cars include developments such as the Google car, for example. These vehicles will be seen in far more events and prototype and product unveilings over the next twelve months.
erCard continues its steady march into the world of mobile commerce with the release of a new credit card that could change the way people pay for products. Mobile commerce is poised to become a big part of the lives of consumers, many of whom are turning to their mobile devices for daily services and connectivity. As consumers become more dependent on their mobile devices, companies in the technology and financial industries are looking to establish a stronger presence in mobile commerce. MasterCard is poised to up the ante, so to speak.