Tag: samsung mobile marketing

New mobile marketing head named by Samsung

The electronics and technology giant has made this announcement right before a key launch.

Samsung Electronics has recently announced that it has named a new mobile marketing chief, as the South Korean device manufacturer prepares for its upcoming unveiling of the next generation of its flagship Galaxy S smartphone.

The new head of mobile advertising has been appointed after having previously been the head of Russian operations.

The new mobile marketing head will be Lee Sang-chul, who had previously led the Russian operations for Samsung. He has been identified as strategic advertising for the smartphone, tablet, and wearables based business, said a spokeswoman. Lee Sang-chul will be replacing Kim Seok-pil, who stepped down from the position. According to several reports, an unidentified individual who is familiar with the matter has said that Kim chose to step down for reasons unrelated to performance, but is instead facing health concerns that brought about the decision. The same source stated that the exec will be returning to work for Samsung at a later date.

The new mobile marketing chief has also previously worked for the company’s Latin American operations.

Mobile marketing newsWith only under a month left before the latest Galaxy S device is expected to be launched, Lee will now be expected to take over the oversight of that event, as well as the mobile advertising and promotions that will surround it and follow it. This is no small responsibility, as the success of this flagship smartphone will be vital for that of Samsung.

The mobile technology company has been facing a considerable slide in its mobile earnings and sales, with a reported drop of 64 percent in the last quarter of 2014, when compared to that same quarter in 2013. It is also headed toward the first decline that it has seen in its profits in three years.

Some analysts have reported that the success of the mobile marketing of this device could be critical, and that Samsung would not be able to afford another round of unsuccessful sales of a premium smartphone device. The reason is that the current flagship smartphone, the Galaxy S5, has suffered comparatively poor sales when compared to previous generations.

Mobile marketing budget slashed at Samsung

The largest smartphone manufacturer in the world won’t be spending as much marketing over that channel.

It has recently been revealed that Samsung Electronics, the biggest smartphone maker on the globe, has decided that it won’t be spending as much money on mobile marketing throughout 2014.Mobile Marketing - Budget Cutting

This decision has come as a surprise to some as mobile devices are a primary focus of the company.

The reason that was given for cutting back on the mobile marketing budget at Samsung, this year, is that the company plans to reduce that spending in a way that directly reflects its revenues. This, following a massive amount of spending during the fourth quarter during its tremendous promotional campaigns throughout the hot holiday shopping season.

That said, this doesn’t meant that Samsung will be ceasing its mobile marketing, only cutting is budget.

There are other advertising and promotional opportunities that are specifically being leveraged at the moment and that are cutting into the overall budget of the company. For that reason, some changes needed to be made this year to carry them through based on the revenues that are expected throughout that time.

For instance, according to Kim Hyunjoon, the senior vice president at Samsung, the company plans to “actively leverage global sports events such as the Sochi (Winter) Olympics” as well as their channels through retail. However, at the same time, they are working to “try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year.”

Kim Hyunjoon made this announcement to analysts as Samsung was releasing its earnings figures. Last year, the company had run a number of exceptionally large campaigns, particularly in the last part of the year. This came as a part of a number of different strategies and often coincided with the launches of a series of new types of mobile devices and gadgets that the company has to offer.

The company does intend to continue with a mobile marketing strategy this year and will maintain its reflection of the earnings it plans to bring in through 2014.