Tag: restaurant qr codes

QR codes use tech to inform Black Restaurant Group customers

Seafood cases and menus now feature quick response codes that can be scanned by guests.

The BlackSalt Fish Market located in Northwest Washington now sells dozens of different types of fish and shellfish, and has assigned QR codes to every one of them in order to provide customers with the information that they need to answer more of their questions, and to bring that knowledge home with them on their mobile devices.

These quick response codes are located on all of the menus and seafood cases of the company.

According to the fish monger for BlackSalt Fish Market, among the largest challenges that have been faced is in keeping track of the large amount of data regarding a given fish that is being sold, such as where it was caught, what techniques were used for catching the fish, who caught the fish, and so on. The QR codes provided a very helpful tool that would allow this information to be accurately and clearly relayed to customers who would like to know more about what they are buying and eating.

The Black Restaurant Group is now using QR codes to expand on their efforts to keep consumers informed.

The Black Restaurant Group includes locations such as Republic and Pearl Dive Oyster Palace. Over the last year, it has been making a concerted effort to provide its customers with a way to obtain a better understand of where, when, and how the fish was caught, and by whom. According to M.J. Gimbar, a fishmonger for the company, the purpose is to build greater transparency within an industry that has increasingly been experiencing consumer distrust due to widespread cases of fraud and mislabeling.qr codes - restaurant

Gimbar explained that it is easy for Seafood to be altered or swapped, without the customer’s knowledge. Therefore, Black Restaurant Group is working to make sure that their own customers always know exactly what they are getting and how that seafood came to be available to them. The project, itself, was more challenging than had been anticipated. Keeping the QRcodes up to date and interesting caused a struggle, particularly after time had passed following the coverage by NBC, ABC, and National Geographic.

The excitement over the QR codes had started to die off until the traceability element was introduced, which provided information about each and every type of fish. This has regrown the customer interest and barcodes are being scanned once more.

QR codes based food safety program expanded in China

The restaurant verification system in the country has now broadened its reach for helping consumers.

Following a successful pilot program in the Hiadian district in Beijing, China, the use of QR codes to help restaurant patrons to be able to check into the food safety information linked to an establishment.

The district has 7,533 restaurants that have already started to take part in the program.

Each of these restaurants has publicized their food safety information online and has now linked that data to unique QR codes that can be scanned by patrons with smartphones in order to be able to review the information and decide whether or not they would like to eat there. The barcodes need to be scanned using a special app that can be obtained for free.

To be able to scan the QR codes for the necessary information, a food safety app is required.

QR Codes ChinaIn order to obtain the necessary app, customers merely need to text the letter “a” to the short code 10658081, or they can log on to an advertised website so that it can be downloaded directly from the site. Once they have the application downloaded and installed, they can quickly and easily scan any of the QR codes that are linked to this program.

The QR codes can be found in many different places among the restaurants that are participating in the program. For example, while they are typically posted on the actual business licenses, themselves, they are also often found on the menus distributed right to the tables. This allows the patrons to be able to check on the restaurant before they walk in the door, or before they make their orders.

Through the scanning of the QR codes, customers are able to look into the information regarding the types of food additives that have been used in the restaurant’s dishes (or if there are none), as well as whether or not a particular establishment has a history of breaching any food safety regulations. This is the type of information that customers have been hoping to obtain and that will now be readily available to them provided that they simply read a barcode through the use of their smartphones.