Tag: QR code scanning

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QR code and choosing a new vehicle

Car shoppers find a wealth of information on the stickers placed on new vehicles for sale, however, accessing the QR codes on the sticker by use of smartphone can give an even greater understanding what what each make and model has to offer.

Fuel economy label

When faced with a fuel economy label on a new car or truck, take some time to look at the sticker before accessing the information that you will get through the QR code. Each label will give you the EPA estimated MPG for that make and model. These numbers can differ for city driving and highway driving, with highway numbers showing better mileage. You should also find out about a greenhouse gas rating and a smog rating. These numbers help you decide not only how many miles per gallon you could get but also the environmental impact of driving that particular model of car or truck.

The internet has a wealth of information for consumers that do not understand fuel economy or how their own driving habits can change the MPG they are going to get. Information on both fuel economy, how MGP are calculated and tested, and also how emissions requirements are met can all be found online through government and private sector websites.

Accessing the QR codes

Smartphone users have the option of using the QR code featured on the new fuel economy labels that were produced by the EPA and the Department of Transportation. QR is short for quick response reader. QR is a distinctive code that can be found on some products, in stores and entertainment facilities, and in advertisements. Using a smartphone, the user can scan this code to get information quickly downloaded right on their phone. The new labels have a QR code that can help consumers choose the right vehicle.

When accessing the QR code on new automobiles, users can find a wealth of information. Both EPA estimated MPG for city driving and highway driving will be listed. Emissions testing information is also included. The code will also help consumers estimate how much money will they save on gas as apposed to to their current vehicle gas mileage and also estimate fuel mileage saving for highway versus stop and go driving. Drivers can include different aspects of their own driving habits for even more accurate results.

There is a demographic that is broadly using these barcodes and marketers should target accordingly.

Though QR codes got to a slow start in terms of their use by consumers, despite their broad implementation by brands and marketers, the Millennial demographic has now embraced them and is using them quite regularly.

The key is to make sure that when you market with QR codes, you focus on the right age group.

Millennials are, after all, the demographic among whom the smartphone has the greatest penetration. They are tech savvy and use their mobile devices for many of their everyday tasks and communications. They are also used to the regular introduction of new features, technologies, and uses for their gadgets. Therefore, it is only natural for them to easily accept the use of barcode scanning, and the app download and snap the image to scan the code.

At the latest Business Insider’s Mobile Advertising Conference, Jason Wagenheim, the publisher and vice president of Teen Vogue, told those in attendance that 42 percent of the readership of the magazine is currently scanning the QR codes printed among its pages.

Teen QR code scans have increased by 133 percent in a period of 18 months.

Similarly, the Mr. Youth managing partner and senior vice president of account and strategy service, Melissa Lentz, has agreed with Wagenheim’s statement that QR code scanning is important and growing. Her statistics show that 46 percent of Millennials use product bar code scanning as an factor in their shopping experience, as they search for better deals on the internet.

This makes it not only very important for marketers whose target audience is Millennials to begin the use of QR codes as a part of their overall marketing strategies, and to make sure that those barcodes actually work. If they cannot be scanned properly, then it will taint the entire opinion of the Millennial.

Mobile commerce changing very quickly. Where it would have been exceptionally challenging and involved to accomplish a simple goal a couple of years ago, the same task can be completed in hardly a blink nowadays. With an evolution at this speed, it is important to keep on top of the latest consumer behaviors and trends, to help to make sure that the right moves are being made and that they align with the current and likely future direction of m-commerce.

Moreover, Millennials have certain expectations about the redirection from their scans. They don’t simply want to be brought to the standard mobile website homepage. Instead, they want to gain access to content that is exclusive and easy to use.