Tag: qr code mobile commerce

Retailer embraces mobile commerce

HomeShop18, a leading online and on-air retail venture in India, has partnered with the Delhi International Airport to introduce its latest initiative, called the Virtual Shopping Wall. Virtual shopping has become a breakout phenomenon in the retail world. With the number of consumers with mobile devices on the rise, retailers have had to find new ways to engage these people. Because mobile consumers are always on the go, a virtual store  could be the ideal way to engage consumers in mobile commerce wherever they are.

Virtual Shopping Wall now open at the Delhi International Airport

The Virtual Shopping Wall has been installed in the Delhi International Airport and features products offered by HomeShop18. The retailer believes that mobile commerce has become a major hit in India and elsewhere. Consumers have shown a great interest in using their mobile devices to shop for and purchase products that they like and HomeShop18 is working to position itself to take advantage of this growing trend.

QR codes used to sell products

Anyone with a smart phone or tablet can make use of the Virtual Shopping Wall. All of the products associated with the virtual store feature their own QR codes. When these codes are scanned with a mobile device, these codes direct consumers to a mobile website where they can purchase the products linked to the QR codes. The codes have long been a powerful marketing tool, but have recently become more prominent in mobile commerce throughout the world. QR codes are quickly establishing themselves as ideal tools for virtual stores and have been used in such initiatives in the past by other retail companies.

Retailer takes steps to ensure mobile commerce is enjoyed by all

HomeShop18 is not simply following a trend it has seen emerge in the retail industry. The retailer has invested heavily in the research and development of its mobile commerce pursuits. Other companies that have taken steps to incorporate mobile commerce services have experienced some complications in their endeavors. HomeShop18 is keen to avoid the pitfalls associated with mobile commerce and has been working to ensure that it can provide the best possible experience for consumers through its Virtual Shopping Wall.

ScanLife  reports on the performance of QR codes

ScanLife, a leading mobile engagement platform, has released a new report concerning the performance of QR codes during this year’s Black Friday. Black Friday was heralded as a monumental day for mobile commerce and the day itself did not disappoint. Several retailers have reported positive gains in the wake of Black Friday, largely due to the various mobile commerce ventures they had in place for the holiday season. Though QR codes are not often linked with mobile commerce, ScanLife notes that the codes saw a great deal of positive attention on Black Friday.

Codes beginning to break away from marketing

QR codes are most often used in mobile marketing as a way to engage mobile consumers. The codes are proficient in this task, though relatively rarely used by actual consumers. Recently, QR codes have been growing in prominence in the mobile commerce space, where they are being used to provide information concerning particular products or link to an e-commerce site. Typically, the codes receive modest attention from shoppers, but were able to attract a lot of use on Black Friday.

ScanLife sees 50% increase in QR code engagement

According to ScanLife, mobile barcode scans rose over 50% higher than the daily average on Black Friday. ScanLife itself processed more than 250,000 unique scans during the shopping day, with 75% of all scans coming from QR codes rather than any other barcode. The consumer electronics and retail industries saw the most traffic through QR codes during Black Friday.

Codes could become a staple in mobile commerce

Though QR codes are often criticized for the poor engagement statistics, they served a vital role during the holiday shopping weekend. The codes helped make mobile commerce a success during Thanksgiving day and Black Friday. The performance of the codes may help encourage retailers to make use of them to further mobile commerce and shopping initiatives. The codes could also be used in virtual “pop-up” stores, where they can be scanned by consumers to purchase products.