Tag: qr code mcommerce

QR codes used in Australian mobile marketing by Disney

Australia Disney QR Codes Mobile MarketingThe barcodes were used on a virtual shopping wall outside an Australian movie theater.

Disney partnered up with an Australian mid-market retailer called Target for a mobile marketing campaign using QR codes in order to reach children attending a screening of the classic animated film, Cinderella.

The barcodes were mounted on an interactive shopping wall to allow kids to learn about branded products.

The wall was located at a Sydney movie theater. It was geared toward children using their parents smartphones. It displayed a number of branded Disney products that may be of interest to those children and that were being sold at Target. The QR codes allowed the children to learn more about those products so that they could be purchased by their parents.

The QR codes were designed to simultaneously build on the child’s experience and display various products.

The Event Cinema virtual wall was at Sydney’s Castle Hill. This was where the Cinderella was being screened over the weekend. The QR codes were left up only for that one weekend as a deliberate temporary mobile commerce event, and not one that was designed to be permanent. Audience members were able to view various Disney products from Target, such as costumes and DVDs, and allowed them to order them online to be shipped to their homes.

“Like with everything else, young kids will be seeing the movie with their parents, so it’s expected they’ll use their parent’s smartphones to interact with the wall,” said a spokesperson from Disney. When the QR codes on the wall were scanned, they directed the user to the Target website page that was connected to the product next to which the barcode was displayed. They could be scanned either with any free barcode reader, or the Disney Princess Store app.

Disney has been taking several steps into the mobile commerce world, including augmented reality toys, shopping applications, and a number of other efforts. It has also used QR codes for several other purposes, for instance, to connect the user with different types of online content, like videos. However, this is the first time that the company has ever used these barcodes as a virtual store or to help to link consumers directly to a page where they can make a purchase.

QR codes are expected to make a splash in 2013

QR Codes 2013Stores made out of quick response barcodes are going to be a big hit next year.

A growing number of retailers are bridging the gap between their physical brick and mortar shops and the digital universe through the use of QR codes.

This year, more than three hundred 2d barcode stores popped up all over the world.

As impressive as that may sound, it represents only a fraction of the number that are already in the works for next year. At the moment, more than 2,000 stores based on QR codes are already being planned for launch during 2013.

As mobile devices achieve greater penetration, retailers are finding better uses for QR codes.

Chains of retailers and supermarkets have been seeking a way to span the gap between the real world and the online environment, and QR codes have handed them an affordable, simple, and increasingly recognized way to accomplish this goal. It is also allowing them to bring virtual stores into real life, where they can sell products which are depicted in images virtually anywhere – on billboards, on walls of train stations, in a magazine ad, or even on the product, itself.

Consumers simply need to scan the QR codes related to the product that interests them in order to call up the page that will allow them to quickly order it and have it delivered to their homes. The trend has been taking off and is expected to reach an explosive level next year. Among the primary companies driving this trend is a Dutch internet startup called Shop2Mobi. It gives retailers the ability to create their quick response barcode stores from the ground up.

According to the Shop2Mobi co-founder, Roman Markovski, “Offering customers ultimate convenience, both offline and online, is a huge trend.” The QR codes are already being used by companies worldwide in order to sell their products. They include everything from small businesses to large international corporations such as Walmart, Tesco, Best Buy, and PayPal.

The U.K. and Amsterdam were also the home of special popup stores based on QR codes. These digital malls in the middle of city centers were opened by John Lewis and eBay this year.