Maxymiser is to be purchased in order to take in its service that gives greater personalization abilities to marketers.
Oracle Corp. will now be adding the Maxymiser Ltd. mobile marketing services company to its latest acquisitions, making it possible to take in the service which gives marketers the ability to target customers and personalize what they see whether they are viewing it on the mobile web or in an app.
The startup is known for its powerful cloud-based software that has been designed to enhance mobile advertising and promotion.
As of the writing of this article, the specific terms of the acquisition of the mobile marketing services company have not yet been disclosed. What is known about it is that Maxymiser was originally created back in 2006. It managed to successfully raise investor capital through a number of powerful sources, such as Scottish Enterprises, Pentech Ventures, and Investor Growth Capital. This, according to the records at Dow Jones VentureWire.
Oracle will soon own the service that lets mobile marketing firms test, target, and personalize what is seen by customers.
The service is unique in that it can give marketers the ability to carefully and accurately target the content that is seen by a customer when visiting a webpage on the mobile web, or when using a smartphone app. In this way, that content can be carefully designed in order to be the most appealing and relevant to the specific individual who will actually be viewing it. According to Oracle, this mobile technology is going to be added to its Oracle Marketing Cloud.
From among the original three founders of Maxymiser that had been with the company when it was created in 2006, only one remains. That man, Mark Simpson, will be joining Oracle, say the initial reports of the acquisition. That said, he won’t be the only one from Maxymiser that will be sticking around. The CEO of the company, Tim Brown, as well as about 400 of its employees will also be joining the Oracle team.
A statement from the official Oracle website has explained that the cloud-based mobile marketing software can be highly effective in boosting both engagement and revenue from a campaign.
E-commerce advances may be born in Boston this year
E-commerce and mobile commerce entered the new year with a great deal of momentum, much of which was garnered during the 2012 holidays, when consumers took to their mobile devices to make purchases online and through their smart phones and tablets. A new year means more possibilities for e-commerce, which may see significant advances coming out of Boston, Massachusetts. There are numerous companies based in Boston that are developing very innovative approaches to e-commerce that could have a significant impact on the future of mobile commerce.
Companies see promising results in 2012
Many of the companies showing such extreme interest in e-commerce experienced the full potential of this channel during the 2012 holiday season. Boston-based retailer RueLaLa claims that more than 40% of its sales came from mobile devices connecting to its website. Backed by such promising results, many of these companies are looking to establish a stronger presence in the e-commerce world, and some have taken the route of developing new payment systems and technologies to accomplish this task.
Large organizations are moving to develop better e-commerce services
Large companies in Boston have begun making acquisitions of their smaller counterparts in an effort to promote growth and produce better online selling systems. IBM’s Smarter Commerce, an initiative designed to provide market insight in a variety of industries, is currently developing new software that is expected to transform the way companies sell products online. Technology giant Oracle is also making several acquisitions in Boston, including the company’s purchase of ATG and Endeca. These companies are involved in e-commerce technology.
Companies expected to see better results this year than they did in 2012
E-commerce seems to be growing at a rapid place among Boston retailers, with several companies putting more serious focus on how to engage consumers online. This trend is expected to continue gaining momentum until it reaches a peak during the 2013 holidays. Last year, retailers caught a first, extremely promising glimpse of the prospects of mobile commerce. This year, they are likely to be looking to expand on the results they saw during the 2012 holidays.
