Tag: north america

Europe is leading the way in mobile payments

Europe is now the leader in mobile commerce, followed by Asia and North America

Europe is now leading the world in mobile payments, according to a new study from Adyen, a global payment technology company. Consumers throughout Europe have been showing aggressive interest in mobile commerce, and the growth of mobile shopping has been supported by European retailers and the growing popularity of mobile technology. Mobile devices are beginning to play a significant role in the lives of people everywhere, and this is leading to a growing demand for mobile-centric commerce.

Study shows that Europe accounted for 24% of all mobile payments made throughout the world in the third quarter of this year

According to the study from Adyen, 23% of all online payments during the third quarter of this year came from mobile devices. During the second quarter of 2014, 21% of all online payments came from mobile devices. Europe accounted for 24% of all mobile payments made during the fourth quarter, with Asia accounting for 17%. North America has been very slow to embrace mobile commerce in any significant way, but that may change in the future.

The future sustainability of businesses may be tied to mobile technology

Mobile Payments - EuropeAdyen suggests that the future of business lies in the mobile sector. Companies that can adapt to local mobile payment preferences of consumers are likely to find a significant degree of success. Consumers are looking for relatively simple, but robust payment solutions that they can use on their smartphones and tablets. They are also looking for businesses that can satisfy their mobile interests. As such, companies that manage to capture the mobile audience stand to see significant growth.

Security remains a serious problem for the mobile commerce sector and the businesses therein

There are still many challenges that the mobile commerce world faces, one of the most serious of which is security. Many mobile payment platforms lack the security needed to keep consumer information safe. This problem is compounded by the fact that many retailers are somewhat unfamiliar with mobile technology and the risks that exist in the digital world.

Mobile payments firm acquires gourmet food delivery service

Square has announced its acquisition of Caviar for an estimated $90 million

Mobile payments firm Square has announced its acquisition of San Francisco-based Caviar for a speculated sum of $90 million. Caviar is a food deliver serviced focused on servicing high-end restaurants. Those using the service can have gourmet meals delivered to their homes or office, and Square believes that such a service is ideal for its mobile payments platform. As mobile commerce grows more prominent, consumers are becoming especially interested in purchasing services from their smartphones and tablets.

Square has managed to find success in the mobile commerce field where many others have failed

Square was launched in 2009 and has since become one of the largest payment firms in North America. Over the past year, the company has been launching new services to better accommodate a growing mobile consumer base and has begun entering into new markets in Japan and elsewhere. As Square continues to grow, it is seeking ways it can diversify the value of its services and products. The company has found success in the food service industry, where its Square Order app has seen a great deal of use among consumers.

Caviar finds the majority of its revenue comes from group orders

Mobile payments acquisitionCaviar may be a company that caters to a relatively small niche, but it has become somewhat popular in large cities. The service charges a $9.99 deliver fee, the entirety of which goes to its delivery staff. Caviar also charges an 18% gratuity on every order. These fees make Caviar an expensive service, but the majority of its revenue comes from group orders and the service allows multiple people to add to an order using a shared link.

Caviar may soon make use of mobile payments technology from Square

Square may soon equipped Caviar with the ability to accept mobile payments more effectively. The company may begin using Square’s payment technology in the near future and delivery staff may be able to accept payments from physical mobile devices for those that do not want to spend money online. Time will tell if Square will find success with its latest venture.