Tag: nfc mobile payments

Tapit to promote NFC technology in China with the help of 99 Wuxian

Tapit Media, an Australian company specializing in NFC technology, has announced that it has formed a partnership with 99 Wuxian, a mobile commerce company based in China. Together, the two companies aim to revolutionize China’s mobile commerce scene through the use of interactive marketing campaigns that leverage NFC technology. This technology will make marketing campaigns more interactive and may go a long way in effectively engaging the growing number of mobile consumers in the country.

NFC is becoming more popular as a form of interactive marketing for mobile consumers

NFC is typically used in mobile commerce, but it has seen some action in marketing. As consumers become more mobile, they are beginning to respond more to interactive marketing rather than traditional marketing. Interactive campaigns have proven to be more effective at engaging mobile consumers because they offer some form of dynamic engagement, even if this engagement only takes the form of scanning a barcode.

99 Wuxian to incorporate NFC technology from Tapit into its business offerings

The Chinese mobile commerce firm believes that NFC technology is the next evolution of QR codes. The firm will be using the technology developed by Tapit for its various services, which nine out of 10 Chinese banks currently use. The joint venture between 99 Wuxian and Tapit is expected to bring NFC technology to the forefront of China’s evolving commerce sector. It may also increase the value of NFC-enabled mobile devices, which are still relatively rare in the global market. The growing demand for mobile commerce services has made such devices more attractive.

NFC is losing ground in the mobile field because of concerns regarding security

NFC has been losing support in the mobile field because of security concerns recently. These concerns are largely found within the mobile commerce space, where a massive amount of financial information is being trafficked between businesses and consumers. The technology stills forms much of the mobile payments infrastructure, but some companies are looking for alternatives to NFC that they perceive as more secure.

A new digital wallet has been launched by the store to let shoppers pay for purchases without cards.

Coles has now released their new mobile payments wallet service called Pay Tag, which is meant to allow people to purchase their groceries and collect reward points at the supermarket chain without having to bring any plastic cards with them to the checkout counter.

The mobile wallet has now been launched and is available to shoppers at the store who carry smartphones.

According to the grocery chain, this mobile payments is the first of its kind that was issued by a retailer to bring contactless smartphone technology and loyalty cards together into one service. The Coles Pay Tag can be used by all customers with the retailer’s credit card and a smartphone. Beyond paying for purchases, it also gives customers the chance to collect their FlyBuys points by tapping their smartphones on a reader device at the checkout counter.

Users can also use the mobile payments app to view their available credit, account balance, and other information.

The service also allows customers to gain access to the due date of their account’s bill, and their transaction history. They can view FlyBuys offers and activate them over their mobile devices, as well.

Although most contactless payment services based on tapping the device against a reader use NFC technology that is built into the phone. However, because the majority of smartphones are not near field communications enabled, Coles has taken a different route. They have simply contained the information in a sticker that the customer can attach to the back of her or her phone.

This way, even without enabled NFC technology within the device, its sticker can still be tapped against the reader and the mobile payments can be made at the checkout counter. That is all that is required when it comes to transactions under $100, whereas a four digit PIN must be entered in order to complete transactions that are greater than that amount. The retailer has already announced that if a tag has been fraudulently used, the customer will receive a reimbursement for that amount.