Tag: nfc mobile payments

New report shows that spending in the IT sector has changed due to the rise of mobile payments

The growing adoption of smartphones and tablets has powered the evolution of commerce. More consumers than ever before are now involved in mobile commerce, the process through which smartphones and tablets are used to shop for and purchase products, both online and in physical stores. A new report from Technavio shows that the growth of mobile commerce has changed spending habits in the global information technology (IT) market. More organizations in this market are focusing their investments on new technologies that can make mobile payments more convenient.

Report shows that companies are investing more in mobile technology

According to the report, the growth of the mobile commerce market has spurred companies to invest more heavily in mobile technology, such as NFC and Bluetooth. More companies are investing in new IT solutions to enhance their technological capabilities and allow them to engage mobile consumers more effectively. These IT solutions may help companies keep pace with the rapidly evolving mobile space, where consumers are often considered quite fickle and difficult to connect with.

Better data may help companies connect with their mobile customers more effectively

Companies interested in mobile commerce have begun to collaborate with companies like IBM and Oracle in order to better understand the needs of mobile consumers. These organizations are providing valuable analytical data that can help companies form better mobile services in the future. These companies are also beginning to invest more heavily in data security, which has been something that mobile consumers have been concerned with for several years.

Banks will be investing more aggressively in mobile commerce in the coming years

Technavio predicts that a substantial portion of the spending on mobile commerce solutions will come from the banking sector. Banks have been investing in digital solutions for years, hoping to provide mobile customers with the services that they need. With rising demand for mobile commerce support, many banks are beginning to feel pressure to adapt to a world that is becoming more mobile-centric.

The financial institution claims that it has chosen NFC technology in order to enhance transaction security.

ICICI Bank has recently announced that it will be offering the first contactless mobile payments service in India, after having looked into the various options and decided that NFC technology is the best way to keep transaction data safe throughout the process.

This will make it possible for consumers with one of their credit or debit cards to pay using a smartphone.

Of course, this will require that consumers who want to use the contactless mobile payments will need to shop at a store or restaurant with an NFC reader terminal. At the moment, they are in the vast minority in India. Still, the bank has decided that this is the best way to ensure that consumers keep their sensitive data safe throughout the transaction process, which is what drove them to make this choice. Users of the bank’s Pockets app and who have the right type of device will be eligible to use this service.

This represents the first time that Host Card Emulation (HCE) technology is used for contactless mobile payments in India.

The HCE tech makes it possible for consumers to be able to use their smartphones as a kind of virtual card so that payments can be made without having to bring the actual plastic credit and banking cards into the shop. The cards compatible with this service are those that have been issued by ICICI Bank, including debit, Visa and MasterCard.

The virtual credit and debit card data is stored in the secure cloud server from the bank. Just as the service requires a merchant’s point of sale to include an NFC reader, it also means that shoppers who want to use these mobile payments will also need to have NFC technology enabled phones. Most smartphones in India do not have this tech, at the moment, which means that there will likely be quite a limited user base upon the initial launch of this service.

Contactless mobile payments using NFC technology are growing in popularity among smartphone wallet companies around the world, including tech, credit card and other financial giants. Among the most well known are Apple Pay and Android Pay.