Tag: nfc mcommerce

Broadcom sees promise in NFC technology

| November 21, 2012

 

Broadcom continues to show strong support for NFC technology

NFC technology has hit somethingnfc technology shows promise of a rough patch in the technology sector, especially in regards to its use in mobile commerce. Much of the mobile commerce industry has been built on NFC technology, but some technology companies, financial institutions, and consumers have expressed concerns over the security of NFC. In light of security concerns, some have begun moving away from NFC technology, hoping to find alternatives without having to abandon the mobile commerce industry. Others, however, continue to show strong support for NFC technology., Such is the case with Broadcom, a California-based chipmaker.

Nexus 4 popularity boosts interest surrounding NFC

Broadcom built the NFC chip and controller that is used in Google’s Nexus 4 mini-tablet device. The Nexus 4 launched earlier this month and Google has seen a great deal of interest for the product, especially in the UK market where stores have sold out of the device due to high demand. The device’s features have been widely praised, especially its use of NFC technology. Broadcom considers the popularity of the Nexus 4 a major win, suggesting that it is attracting more interest to NFC technology by showing off the capabilities of NFC.

Broadcom software freely available

Broadcom has now introduced its NFC software to the Android Open Source Project as well as to the Android 4.2 operating system. This has made the software widely available for anyone interested in using it — for free. Broadcom is well aware of the risks associated with making its NFC software freely available. The company notes that pushing NFC standards throughout the industries that use the technology is a top priority, however. By making its software available, Broadcom aims to help expedite the standardization of NFC technology.

NFC for more than just mobile commerce

NFC technology is widely used as a mobile commerce tool. The technology can allow mobile devices to make purchases in a way similar to credit cards. The technology also has uses beyond mobile commerce and has found some success in the marketing industry. NFC can also be used effectively as a form of wireless data transfer. Broadcom believes that its software can help establish standards in numerous industries that will ensure consumers have a positive experience with NFC technology.

Google fights to see return in mobile commerce

| November 20, 2012

 

Google Wallet Mobile Payments Mobile CommerceGoogle confronted with the problems of NFC technology

Despite the growing popularity surrounding mobile commerce, NFC technology has hit a rough patch in the global community. Mobile commerce relies heavily on NFC technology in order to function adequately. While the technology has proven very capable of facilitating mobile payments, it has run afoul of security groups and consumers who consider the technology to be a liability to their financial information. Google is one of the many companies that has invested heavily into NFC technology and now has to confront the question of whether they will be able to find profit in doing so.

Google Wallet has yet to impress consumers

NFC technology has seen a great deal of success amongst businesses. The technology has attracted investments and support largely because of its potential in the realm of mobile commerce. NFC often finds a home in mobile applications called mobile wallets. These platforms enable consumers with smart phones and other mobile devices to make payments using the financial information stored by the platform. Last year, Google launched the Google Wallet, which brought NFC-based mobile payments to a wide range of consumers. The platform was not well received by many, however.

Security fumbles at launch leave consumers leery

Google Wallet was plagued with problems at its launch. The platform even fell victim to simple “brute force” hacking, which could have put the financial information of consumers at serious risk. Google has since bolstered the security features of its mobile commerce platform, but the company’s initial security blunders cost it the favor of many consumers. Consumers around the world have begun showing a great deal of reluctance concerning mobile commerce, largely because of the lackluster security they are seeing from he companies involved in the burgeoning industry.

Google has time to see success from Wallet platform

Google has not yet seen return on its investment in the Google Wallet. The company has a profit margin of 22% and an operating margin of 28%, so Google has some time to spare before it has to take action and address the performance of the mobile commerce platform. Google Wallet is not the only venture in mobile commerce that Google is currently involved in, but it may become the company’s flagship if it can overcome the problems it is facing.