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Mobile technology news reveals user loyalty is to operating system

Dan Gendro | March 21, 2014

Consumers are far more likely to want to stick with an OS than to a handset brand, says a new study.

According to a mobile technology research report issued by Kantar Worldpanel ComTech, smartphone and tablet users have a greater likelihood of remaining loyal to a specific operating system than to an actual brand of handset.

This is only confirming news that many brands, such as Samsung, have already realized.

Many manufacturers have already worked this mobile technology knowledge into the way that they design and market their products, in order to ensure that they continue to appeal to the areas in which consumers will become – and remain – loyal. They have found that it is exceptionally important to build brand relationships with their customers in order to boost and maintain sales, instead of focusing exclusively on products.

The mobile technology report found that only 41 percent of consumers stay loyal to their device brand.

At the same time, that same report indicated that while less than half of consumers will stay loyal to their brand of mobile device when it comes time for an upgrade, a massive 68 percent will prefer to use the same operating system to which they have become accustomed.

The Kantar report stated that “Apple is, of course, unaffected by this – iOS is Apple, Apple is iOS.” It pointed out that if those customers wanted to bail out on the operating system and choose Android, Windows, or even BlackBerry, instead, then they would be required to re-purchase all of their apps and would need to copy content from one type of operating system to another while they have to learn an entirely new operating system.

The Kantar Worldpanel global insights director, Dominic Sunebo, released a mobile technology news statement that indicated that manufacturers of mobile devices that are based on the Android operating system should be aware of not only the user experience that consumers are enjoying through the use of the product, itself, but also the emotional connections that are being built with that experience as opposed to the rational links. This can help them to better develop and maintain relationships with those consumers.

Technology news report shows over 140 million in US have smartphones

Lucy | July 3, 2013

A recent study has shown that the number of these device owners in the country is rapidly growing.

comScore has just released the data of its latest technology news study, called the MobiLens service, which has revealed considerable insight regarding trends in the American smartphone industry.

The most recent report has focused specifically on the three month period that finished at the end of May 2013.

Among all of the smartphone manufacturers, the technology news from Apple was in the lead, as that company was the one with the largest share of the OEM market, at 39 percent. The top platform, on the other hand, was Google Android, which held 52 percent of the platform market share in the United States.

The most significant discovery that was shared by the technology news report, however, was in the growth of ownership.

The comScore technology news report indicated that there continues to be impressive growth of the smartphone audience in the United States. In fact, at the time of the study, there were an estimated 141 million people in the country who owned smartphones. This represented a mobile market penetration in the country of an astounding 59 percent.

The research examined the growth throughout the entire three month period that ended in May, and not just the time as a whole. For instance, it noted that at the beginning of the research, in February, the penetration in the market in the United States was a full 6 percent lower than it was at the end. That represents a massive amount of growth throughout that short time.

The top OEM was Apple, which held 39.32 percent of American smartphone subscribers. In second place was Samsung, which was considerably behind Apple, with a market share of 23 percent. In third place, well behind Samsung, was HTC, which held its own market share at 8.7 percent. In fourth place, Motorola wasn’t that far behind HTC, at 7,8 percent. Finally, in fifth place, LG had 6.7 percent of the market in the U.S. This technology news is bound to shift again over the next few months if the trend revealed in this study is continued.