Denny |
November 24, 2012
Alt12 ta
rgets mothers with new platform
Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.
Platform opens the way for mobile commerce
Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find the products they are most interested in.
Mothers will have access to expansive inventory of products
Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.
Alt12 launches platform in time for holiday season
Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.
CoffeeTable now available on iPhone
CoffeeTable, the highest ranked catalog shopping application for the iPad, is now universally available throughout the iOS platform. The application launched for the iPhone this week, making it widely available to all iOS consumers. The move was made in time for the holiday season, with CoffeeTable developers believing that the application will be a major boon for consumers that enjoy mobile shopping. Indeed, mobile shopping has become a well loved concept amongst many consumers all over the world, thus placing CoffeeTable in an ideal position to appeal to these consumers.
Holiday season sees increasing interest around mobile shopping
The holiday season is rapidly approaching and retailers are preparing for one of the most important days of the years: Black Friday. The day after Thanksgiving is a time when retailers provide consumers with major discounts, deals, and special offers as a way to entice their patronage. For many retailers, a good showing during Black Friday could make up for an entire year of poor performance. With consumers becoming more connected to their mobile devices, retailers are beginning to target the mobile sector as a way to see further gains during the holiday season.
CoffeeTable app provides consumers with wide range of products
CoffeeTable is one year old this week and is keen to celebrate this occasion by becoming more widely available to consumers. The application aggregates catalog content from a wide variety of retailers, allowing consumers to browse products they may be interested in. Consumers may then purchase these products through either a mobile commerce platform, or an e-commerce website. Retailers may see a significant increase in traffic through the application on Cyber Monday, the equivalent of Black Friday for the electronics and technology sectors whose businesses reside online.
Mobile shopping may dominate holiday season
Mobile shopping is expected to play a large role during the 2012 holiday season. This is largely due to the growing number of consumers who have become enthralled with smart phones and tablets. These consumers are finding it more convenient to use their mobile devices to buy products, and these devices may become particularly useful for those that want to avoid the large amount of traffic they might see on Black Friday at local stores.
