Tag: mobile shopping thanksgiving

comScore report highlights the performance of mobile commerce


comScore releases final report on holiday shopping weekend

comScore has released its final repMobile Commerce Thanksgiving Shopping Reportort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.

More than $2.86 billion in sales recorded this year

According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.

$750 million in mobile sales

Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.

More retailers expected to show interest in mobile commerce

Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.

Mobile commerce kick starts holiday shopping season


Mobile Commerce ThanksgivingMobile commerce performs well on Thanksgiving day

Mobile commerce has performed well, even ahead of Black Friday. The holiday season has been expected to be a major success for the mobile commerce industry, but this success may be quickly exceeding the expectations of retailers and those invested in the mobile commerce industry itself. According to data from IBM’s Benchmark service, a platform that provides ongoing measurements of the performance of more than 500 retail companies in the U.S., shows that consumers have been eager to kick start their holiday shopping.

Data shows mobile traffic spikes on Thanksgiving

According to the data from the Benchmark service, online sales spiked 14% on Thanksgiving day, with each sale accounting for an average of $132. The data highlights a strong showing from the mobile commerce sector, where a veritable tide of consumers have been using their mobile devices to purchase products online and at the few retail locations that were open on the holiday. The data shows that the number of consumers using a mobile device to visit a retail site reached 26% on Thanksgiving day, up from the 15% it had been in the previous year.

Apple suggests shopping on holidays becoming more socially acceptable

Technology giant Apple suggests that this is largely due to the concept that mobile commerce and shopping has become more socially acceptable on the day of the holiday. In the past, shopping on Thanksgiving day may have been considered somewhat anti-social, if not wholly impossible due to it being a federal holiday. The stigma surrounding holiday shopping may be diminishing, however, as IBM sees a significant uptick in the number of consumers that are actually purchasing products from their mobile devices. Approximately 9% of all mobile traffic is coming from iOS devices, such as the iPhone and iPad, according to Apple.

Data expected to show capabilities of mobile commerce

The data from the IBM Benchmark service shows that mobile commerce certainly kicked off the holiday shopping season, which began nearly 24 hours before Black Friday. Black Friday remains the most important day of the year for the retail industry, however, and the data for such a major shopping day is expected to further show how powerful mobile commerce is becoming with consumers.