Tag: mobile marketing news

Mobile commerce and marketing are coming together

| June 17, 2013

Mobile commerce is beginning to blend with marketing

Mobile technology is beginning to have a major impact on marketing and commerce around the world. Consumers are beginning to rely more heavily on their smartphones and tablets, allowing them to participate in commerce in new ways and experience advertising in a way they never have before. A new report from the Yankee Group aims to highlight the affects that mobile technology is having on these two fields. The report addresses the emerging trends that are being seen in the mobile commerce and mobile marketing arenas.

Report highlights the poor performance of loyalty programs

According to the report, some 40% of consumers make use of some kind of mobile shopping application or mobile coupons. While consumers are interested in shopping apps and coupons, the mobile loyalty programs that exist today are not having the impact on consumers that brands are hoping for. The report suggests that brands will have to take the mobile space more seriously if they want their loyalty programs to succeed in the future.

Mobile Commerce and MarketingMobile marketing beginning to play a bigger role with larger companies

The report also notes that mobile marketing is beginning to play a major role with large companies. These companies have taken note of the increasing importance of mobile technology and have been making moves to engage consumers in a new way. These companies have also been showing strong interest in mobile commerce, and some have begun to introduce marketing elements into their mobile commerce applications in order to better engage consumers.

Mobile commerce set for rapid evolution in the future

The report suggests that mobile commerce is set to evolve at a rapid pace. That is to say that mobile commerce may operate in a different fashion than it does today. New regulations and business practices could make mobile commerce more convenient for consumers. The report suggests that the further integration of marketing, as well as social networking, with mobile commerce is likely to continue well into the future.

Mobile media set for major growth

| June 14, 2013

Mobile media is growing more important to consumers

Mobile media is becoming more important to consumers on a seemingly daily basis. Mobile video, websites, games, and social media services have become integral parts of a society that is becoming more reliant on technology. New analysis from Strategy Analytics suggests that mobile media will reach a new milestone in the near future. The growing popularity of mobile games, mobile commerce, and entertainment applications will contribute greatly to the growth of mobile media.

Firm predicts growth of global mobile media sector

According to the firm’s analysis, spending on consumer mobile media will reach $200 billion worldwide by 2017. The growing number of media-centric mobile devices will contribute to this growth as well as the more flexible data pricing plans coming from telecommunications companies. Various forms of mobile media will also contribute to this growth, with entertainment mediums likely to see the majority of consumer spending.

Mobile Media growthSmartphone and tablet penetration will power growth

The mobile sector will see some major challenges in the future, according to the analysis, as companies begin bringing mobile-centric services to markets where smartphones and tablets have not yet become popular. In these markets, feature phones are the dominating force, and these mobile devices have limited access to media of any kind. The challenge that companies will face in these markets is encouraging consumers to embrace smartphones and tablets, but many people may not be inclined to do so because of the cost of such devices and the cost of the data plans they are associated with.

New mobile marketing opportunities to emerge in future

The firm predicts that mobile advertising will become more important as mobile media itself grows. New advertising opportunities are expected to emerge as more consumers embrace mobile technology. The first estimates that mobile advertising will account for 18% of total media expenditure by 2017, reaching $42 billion. This growth is expected to continue into the future, especially as more consumers become involved in mobile technology.