Tag: mobile marketing forecast

Mobile marketing will climb ever-skyward through 2019

The global market will experience a 28.8 percent compound annual growth rate to $15.3 billion.

RnRMarketResearch.com has now released a new report that has shown that when it comes to the global use of mobile marketing, things are going to continue their exceptionally rapid climb right through 2019, the last year that was considered by the forecast.

The report showed that smartphone and tablet based advertising is going to be an important category around the world.

The report was entitled “Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) – Global Forecast to 2019”. What it showed was that between this year and 2019, there would be a compound annual growth rate (CAGR) of 28.8 percent, bringing the market from 2014’s $4.14 billion to what it will be in 2019, which is predicted to be $15.28 billion.

Different parts of the world will be experiencing different rates of growth of mobile marketing, said the forecast.

Mobile Marketing - Climbing SkywardIn terms of the market size, North America is expected to be the largest region. That said, the greatest market traction will be experienced in Europe and the Asia Pacific region. This will continue for the entire length of the mobile advertising forecast period.

The continuing rapid evolution in mobile technology and the fact that it has become virtually ubiquitous in many markets are considered to be some of the driving forces behind the rapid spread and growth of smartphone based marketing. That said, it is still up to brands and marketers to be able to determine how to best use techniques over this channel in order to reach consumers in an effective way.

The report made specific mention of the fact that a lack of awareness and education among small and medium businesses is actually restraining the adoption of mobile marketing, to a certain degree. This is because smartphone and tablet focused advertising is different from any other channel and its complexity makes it challenging for them to be able to step in and hit the ground running.

Mobile marketing report projects $27 billion size by 2020

The results of the study that was conducted by ReportsnReports are promising for the channel.

A new mobile marketing report has just been released, which indicates that the channel is now primed to produce tremendous revenue generation opportunities for app developers and others in the smartphone and tablet industry over the next few years.

It looked into several different areas and produced a number of projections for seven years of growth.

The mobile marketing report was called “The Mobile & Tablet Advertising Market: 2013-2020”. It suggest that the channel will be an important form of advertising for generating revenues for app developers, mobile platform providers, advertising networks and Mobile Network Operators (MNOs) over the next seven years.

At the moment, mobile marketing remains in its infancy, but it is now set to take off.

Mobile marketing report - growth predictionsCurrently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.

The ReportsnReports.com study indicates that by the end of 2020, advertising over tablets alone will bring in over $27 billion in revenues worldwide. This will follow a CAGR from 2013 to 2020 of almost 30 percent.

Additional key findings within this mobile commerce report include:

• Growth in click through rates and increased user penetration will cause the tablet segment to overtake the mobile marketing revenues generated by smartphones.
• Once 2020 comes to a close, tablet advertising is expected to bring in over $27 billion in revenue worldwide, and there will be almost 600 million tablet shipments per year.
• Mobile marketing over video will outperform all other categories of apps in terms of the rate of growth. From 2013 to 2020, it will grow at an almost 23% CAGR and revenues from the advertising will make up about $5 billion in that last year.