Tag: mobile gaming report

Global Mobile Gambling Market 2015-2019

About mobile gambling

Mobile gambling involves participating in gambling activities such as betting, gaming, and lottery through mobile devices such as smartphones or tablets. The revenue generated through betting includes the wagers put on outdoor sports such as football, tennis, cricket, basketball, and horse racing. Revenue from gaming includes money spent on casino games and slot machines. Lottery generates revenue from games such as bingo, lotto, and gaming machines.

Global mobile gambling market to grow at a CAGR of 43.08% in terms of total annual wagers over the period 2014-2019. By GGY, the global mobile gambling market is expected to grow at a CAGR of 18.36% during the forecast period.

Mobile gambling market segmentation including category and geography

Additionally, analysts have segmented market projections by key geography, including EMEA, the Americas, and the APAC region.

“In the UK, 68% of the women participated in gambling activities in 2012 and this segment tends to prefer online gambling over traditional gambling. There has also been an increase in the number of gambling app downloads. Social gambling is expected to be a significant market driver in the future,”.

Mobile gambling: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global mobile gambling market from 2015-2019. To calculate the market size, We considers the revenue generated through gambling activities on mobile devices, in terms of gross gaming yield per year and the total amount of wagers raised by players annually.

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Covered in this report

The report covers the present scenario and the growth prospects of the global mobile gambling market for the period 2015-2019. To calculate the market size, it considers the revenue generated through the gambling activities in terms of gross gaming yield per year and the total amount of wagers raised by the players annually. The report segments the market into three categories: betting, gaming, and lottery. The report also provides 2014 market share of each category and the factors responsible for the position that each segment holds. It also presents the geographical segmentation of the market.

Global Mobile Gambling Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Industry analysis includes:

Key Vendors:

Betfair Group plc
Bwin.Party Digital Entertainment
Camelot
Hong Kong Jockey Club
INTRALOT
Ladbrokes
Scientific Games
Unibet
William Hill

Mobile gamers spend an average of two hours playing mobile games, daily.

According to the recently published NPD Group’s Mobile Gaming 2014 report, mobile users are spending more time playing games on their tablets or smartphones now (an average of two hours per day) compared to two years ago (an average of 80 minutes a day).

Between 2012 and 2014 the amount of time consumers spent playing mobile games increased by 57 percent.

The latest mobile gaming survey from NPD Group included 5,566 participants that varied in age (U.S. gamers aged 2 years and older). The participants answered online survey questions, with those who were under the age of 18, requiring parental guidance to complete the survey.

The report found that mobile consumers who spend the most time gaming per day are those aged six to 44. That being said, it was found that children just under 13 (tweens) tend to have the longest gaming sessions. In addition, the survey discovered that children aged two to 12 years are playing more games (an average of five) and are the group that is also the most likely to play paid games.

Tablets appear to be driving the mobile gaming trend.

Although tablets lack the popularity of smartphones and affordable notebooks, the survey discovered that when it comes to gaming, tablets are not only thriving, but they are the gadgets that appear to be driving the gaming trend among mobile devices.

In fact, tablet users play more mobile games and play these games for longer than iPod Touch and smartphone users. They are also far more likely to purchase game apps and make in-app purchases compared to smartphone and Touch owners.

Nevertheless, the fact that tablets seem to be the leading mobile gaming device isn’t all that surprising when considering the research that was conducted by NPD Group, which looked at the device habits of both adults and children. After all, the group that was found to spend the most time playing games, playing more games and playing paid games, were children. Thus, it is less likely that participants in this group would have a personal smatphone device. It is far more likely that these children would play their games on a family tablet and not on a parent’s personal smartphone.