Tag: mobile gaming growth

Mobile games continue to grow in popularity

| April 29, 2013

Mobile Games PopularityJuniper Research study highlights growth of mobile games

Juniper Research, a leading market research firm, has released a new study on the state of mobile games. As with other studies in the same vein, Juniper’s notes that mobile games are gaining strong momentum among consumers as smartphones and tablets become more availability. Mobile games are helping many fulfill their need for entertainment throughout the day, while also providing sufficient distraction for those at work or traveling. The report paints a promising future for the mobile games sector as more people become involved in gaming on their mobile devices.

64 billion mobile games to be downloaded by 2017

The study from Juniper Research predicts that more than 64 billion mobile games will be downloaded by consumers by 2017, more than triple the number of downloads that were reported in 2012. While many mobile games are specifically designed to be addicting, Juniper Research claims that the most significant contributing factor to this growth is the increasing number of free-to-play mobile games. These games require no purchase and are available to all consumers, immediately making them more attractive than games that are associated with a fee.

Games prove most popular with tablet owners

The study shows that tablet owners are particularly fond of mobile games. Juniper Research suspects that the reason mobile games are so popular among tablet owners is due to the better controls, larger screens, and higher fidelity visuals that can be achieved through these devices. As such, tablet games are considered slightly better than their smartphone counterparts among consumers. The study suggests that there are twice as many downloads for mobile games among tablet owners than among smartphone owners.

Mobile games expected to continue growing beyond 2017

Juniper Research does not predict the growth of mobile games to slow down beyond 2017. These games have established themselves as a cornerstone of the game industry and many developers and publishers therein are beginning to consider mobile games an ideal medium to consumer engagement. These games have also become one of the most lucrative sectors of the game industry.

Mobile games market poised for major growth

| February 22, 2013

Mobile Games GrowthMobile games market to reach new heights in near future

Juniper Research, a leading market research firm, has released a new study concerning the future of the mobile games market. The study, “Mobile and Tablet Games — Discovery, In-App Purchases and Advertising 2013-2017,” suggests that the mobile games market is poised to see major success and growth in the near future, especially as more consumers get their hands on mobile devices like smart phones and tablets. As mobile device proliferation becomes more widespread, mobile games are expected to begin having a major impact on the global game industry.

Market to exceed $3 billion by 2017

According to the study, global sales of mobile games are expected to reach $3 billion over the next four years. The rapid adoption of tablet devices is cited as one of the key drivers behind this aggressive growth. In-game purchases are also becoming more common among consumers, especially where virtual currencies are involved. Many mobile games offer virtual currency, which can be purchased with actual currency. Virtual currency can be used to purchase a wide assortment of goods in games and this type of currency has become very popular among avid gamers.

North America and Asia will power growth

The study shows that the North American and Asian markets will see the most growth in the mobile games market. These two regions will account for 86% of in-game transactions by 2016. China, in particular, will see a major surge in mobile games as the country’s game developers become more ambitious. Juniper Research notes that the Chinese market reached $1 billion in 2012 and this momentum has yet to show signs of dissipating.

Smart phones to beat out tablets

Despite the growing popularity of tablet devices, smart phones will continue to be the most popular platform on which to make in-game purchases. Consumers continue to show favor for smart phones because of their versatile nature and the fact that can be used for much more than mobile games. Tablets boast of some versatility as well, but do not offer the same features that consumers have come to appreciate with smart phones.