Tag: mobile games revenue

Mobile games could help Google beat Apple

| April 24, 2013

Google Mobile GamesGoogle Play posts strong gains with the help of mobile games

Google has been seeing strong growth in its applications store. Google Play is home to a vast assortment of mobile applications covering a variety of needs and interests. Google has announced that Google Play’s revenue has shown impressive growth, outpacing that of Apple’s own App Store. Mobile games play a contributing factor in this growth, especially as more consumers become interested in mobile games for the sake of entertainment. Indeed, mobile games may soon help Google Play acquire the momentum necessary to overcome Apple.

Research shows that Google is catching up with Apple

According to Canalys, a leading market research firm, both the App Store and Google Play accounted for $2.2 billion in revenue collectively during the first three months of 2013. Apple’s App Store represents 74% of this revenue, with Google picking up the remainder. Similar data from App Annie, an analytics firm, suggests that Google Play revenue were 38.5% of the App Store’s, representing a significant gain for Google.

Asian markets show strong support for mobile games

Growth is strongly felt in a wide range of categories, but mobile games are helping add significant momentum to Google’s growing revenues. A craze has begun to form around mobile games in several countries. In South Korea, for instance, mobile games represent some of the most used applications on Google Play. This is partly backed by the growing availability of smartphone and tablets. As these mobile devices become more common, more consumers have opportunities to play mobile games or make use of the other applications available on Google Play. Currently, mobile games account for 90% of the revenues generated in South Korea and Japan as far as Google Play is concerned.

Google Play may overcome the App Store by 2016

The applications market has become inundated with mobile games over the past two years. These games have proven quite popular with a wide range of consumers, leading the game industry to throw its considerable strength behind the development of these games. If mobile games continue to show impressive growth, Google Play is likely to surpass the App Store in terms of revenue by 2016.

Mobile games help spur growth in digital sales

| April 22, 2013

mobile games digital salesDigital sales show strong growth with the help of mobile games

Market research firm SuperData has released a new study focused on the game industry and the sales therein. The study shows that sales for the month of March have grown somewhat over the level they had been in the same month in 2012. The growth is most pronounced in the field of mobile games, which have become rampantly popular among consumers of various types. The study shows that social games, however, continue to experience a steady decline in terms of revenue.

Digital sales grow 2.9%

According to the study, digital game sales for March grew to $875 million, an increase of 2.9% over the previous year. Mobile games, especially those that have some online and social elements, contributed heavily to this growth. Mobile games were able to capture the attention of consumers with an assortment of in-app purchases and advertisements, all of which contributed to the overall revenue that these games produced.

Social games begin losing ground with consumers

While mobile games saw growth, social games continue to experience a decline. Social games, those found on social networking sites like Facebook, have begun to lose favor among consumers due to lack of innovation and the inherent difficulty in engaging consumers in advertisements and in-game purchases on such platforms. SuperData notes that Facebook insists that social games are on the rise, but there has been a decided lack of competition in the social network’s social gaming environment since Zynga’s fall from grace.

EA pulling out of social gaming space

Large game publisher Electronic Arts announced early this week that it would be closing down some of its social games hosted on Facebook. The publisher has adopted a strong interest in mobile games, considering social to be a thing of the past and mobile to be the future. While EA already has a strong presence in the game industry, the company has found it difficult to compete in the mobile games arena and is keen to devote more focus therein.