Tag: mobile game

SocialVibe teams with Placecast to launch ambitious new marketing solution

| December 27, 2012

SocialVibe teams with PlacecastSocialVibe and Placecast introduce marketing solution for retailers

SocialVibe, a digital advertising firm, has announced that it has teamed with Placecast, a location-based marketing provider, in order to launch a new marketing solution for the retail industry. The campaign will feature in-app advertisements in a mobile game that could help retail brands reach a new demographic of mobile consumers. The idea is simple: The mobile game associated with the campaign would encourage consumers to interact with advertisements from retailers. Interacting with these in-app advertisements would reward consumers with in-game points and other benefits.

Duo combines gaming with location-based marketing

The solution from SocialVibe and Placecast is being put to use by Best Buy in a new marketing campaign with mobile gaming and location-based marketing at its core. Through the use of a mobile gaming application that is associated with the SocialVibe and Placecast campaign, Best Buy customers will be receive a variety of in-app advertisements while they are playing their mobile game. Interacting with the advertisement and opting into a marketing program will net consumers with rewards in the mobile game as well as special offers from Best Buy and any other retailer participating in the game.

Location-based marketing may be enhanced through mobile gaming

The advertisements that consumers will see in the game are meant to make use of geographic information to appeal to specific demographics. The mobile game will use technology and methods developed by both SocialVibe and Placecast in order to accomplish this feat. Location-based marketing has been very effective in the past and may be able to be enhanced through mobile gaming.

Best Buy campaign to run through December

SocialVibe has been leveraging location-based marketing in the social gaming space since 2007. The company has a wealth of experience in this field, which may be attractive to a wide variety of retailers. The Best Buy campaign will run throughout December, giving shopper ample time to experience the campaign during the holiday shopping season.

Kamcord wins strong financial backing

| December 24, 2012

kamcord wins financial backingKamcord aims to revolutionize mobile gaming

Being able to record and share gameplay, especially from a mobile device, is a very alluring concept to a large number of gamers. Sites like YouTube, Twitch, and Own3d offer users the ability to stream their gameplay sessions, which can be seen by thousands of game enthusiasts around the world. The ability to record and share gameplay has been largely absent from the mobile space until very recently. Kamcord, a company that specializes in recording mobile gaming,  has managed to bring new services to gamers that have been eager to record their gaming session on their favorite mobile devices.

Mobile gaming continues to dominate the game industry

Mobile gaming has become a major part of the game industry. The high penetration of mobile devices, such as smart phones and tablets, has provided game and application developers with a promising opportunity to engage a huge number of consumers around the world. Streaming services have established a strong foothold with gamers, many of whom have shown intense interest and support for mobile gaming.

Kamcord received $1.5 million in funding

Kamcord has announced that it has raised a total of $1.5 million in seed funding that will help it further enhance its mobile gaming recording services. Earlier this year, Kamcord introduced its mobile game recording SDK to developers, which was well received. Backed by new funding, the company is keen to continue developing innovative services and platforms for those interested in recording their mobile gaming experiences.

Funding may help Kamcord move into Android platform

The funding that Kamcord received comes from Google Ventures, Tencent, Yahoo CEO Marissa Mayer, Reddit co-founder Alexis Ohanian, and Andreessen Horowitz. The money may help Kamcord tackle the Android platform, which it has avoided thus far. Kamcord is comprised of a small team, which has limited the company’s focus on the iOS platform. Kamcord has interest in entering the Android space in the future in order to provide better services to a wider range of gamers.