Tag: mobile e commerce

Platform to leverage its new “truly mobile” technology

StoreHippo, an innovative commerce platform, is looking to tap into the promising mobile commerce market with its “truly mobile” technology. The platform caters to online retailers, providing them with an efficient way to launch digital stores and engage consumers more effectively, especially those that have come to rely on their mobile devices to shop. The company’s technology is meant to enable retailers to provide a mobile-centric experience that presents an enjoyable and convenient shopping experience for consumers.

Platform will allow retailers to make convenient and enjoyable mobile stores for consumers

The StoreHippo platform is meant to provide retailers with several benefits that will let them compete in the mobile space more effectively. One of the benefits is the support of single-page architecture, which is used to provide a better utilization of bandwidth, which is essential for mobile shoppers that have to be careful with the data consumption. The architecture allows for faster page loads, which make shopping more convenient for consumers that use their smartphones and tablets. The platform also offers various aesthetic services that aim to make digital stores more attractive to consumers.

Digital stores are gaining favor among retailers

Digital stores are becoming more important for retailers that want to engage mobile consumers. While most consumers favor shopping in physical stores and conducting traditional commerce, the logistics and costs associated with holding physical inventory and working with the global supply chain is becoming a concern for retailers. Digital stores represent a relatively cost effective way to engage consumers that want to shop online, especially when it comes to mobile commerce.

Mobile commerce may lead to the emergence of more companies like StoreHippo

Mobile commerce is likely to become a more powerful force in the retail space in the coming years, which means that more platforms like StoreHippo are expected to emerge in the future. StoreHippo will already face competition from other companies that are providing similar services, but it if can enable retailers to become more mobile-centric in a cost effective manner, it may gain the support of retailers with significant mobile audiences.

According to recent statistics, mcommerce currently makes up 30 percent of online earnings.

The introduction and rapid penetration of smartphones has completely turned the world of online shopping on its head, to the point where mobile commerce is now representing a considerable share of the revenues that are being generated through ecommerce.

In fact, some of the latest data has indicated that mcommerce could represent nearly a third of online shopping revenue.

For example, in 2012, mobile commerce made up 10 percent of the overall revenues generated online by the websites of fashion retailer, Myntra, as well as 5 percent for Snapdeal an online deal provider. In 2013, however, that same channel was generating double the percentage for Myntra, and six times the percentage for Snapdeal, the latter of which was experiencing nearly daily growth in that area.

Travel companies are also benefiting from growing mobile commerce use by consumers.

It has been estimated that 15 percent of online travel company bookings at Yatra.com originated from smartphones. That company is now aiming to try to boost that figure to between 40 and 50 percent of its online revenue share, as rapidly as possible. Justdial, a local search website, has seen a much more considerable success rate, after having seen a growth of its mobile share of revenues by 150 percent.

For a long time the trend was for smartphone and tablet users to browse over their mobile devices and make their purchases in person, not online. Or they would browse over those gadgets and then make an online purchase using a laptop or desktop computer. However, that trend seems to be shifting as a growing number of people start to use their smartphones and tables for a larger number of daily tasks, including shopping and buying.

This trend toward mobile commerce buying has been accelerated by the rising number of retailers and merchants who have been optimizing their websites for smaller screens as well as creating dedicated apps. They have allowed for a greater amount of competition, comparison, and options so that consumers have more choice available to them through this channel.