Tag: mobile commerce

These techniques are primary behind driving Google billboard consumer engagement.

Google Play has released a new advertising campaign to boost mobile commerce from Android users, employing both QR codes and NFC technology to help to engage with consumers and encourage them to interact with billboard content using nontraditional techniques.

The campaign has been focused on consumers in various parts of Australia.

It was launched by oOh! Media and created mobile commerce connected billboards at the domestic airports located in Melbourne, Sydney, and Brisbane. They allow smartphone carrying travelers to be able to interact with content that is presented to them on digital billboards. They can then pay to download content onto their android smartphones using the free Wi-Fi within the airport, provided by oOh!

The mobile commerce purchase can be activated using either a QR code scan or an NFC tag tap.

Once the mobile commerce transaction is complete, the desired content appears on the screen of the Android based device that was used to buy it. For instance, shoppers may spot a book that they would like to read while viewing one of the Google Play billboard ads in the airport while they are waiting for their flight. They can simply scan a QR code to head directly to the download screen for that digital product and it will be sent immediately to their device.

According to the Google Account communications planning director, Jenn Brown, PhD, “We wanted the campaign to be rewarding, interactive and truly mobile. We wanted this to be at a moment where consumption of entertainment content was top of mind and the airport environment delivered on all of these elements.”

Brown went on to say that the mobile commerce campaign has already managed to bring about more than 2000 interactions, which is considerably greater than any of the “trial” NFC campaign and oOh! campaign engagement metrics that have been achieved worldwide.

The group director of oOh! business strategy, Warwick Denby, explained that this is a first, worldwide, and that it is a prime example of how mobile commerce and billboard displays are very compatible with one another. It also illustrates, said Denby, how smartphones are able to “drive engagement and enable consumers to connect and transact with the brand online – immediately.”

British smartphone users have the largest percentage of shoppers among European countries.

According to the results of a recent study, among all of the leading eight European markets, it is the U.K. that leads the way in terms of the use of mobile commerce among its shoppers.

The study showed that the United Kingdom is by far the most oriented toward smartphones and tablets.

The study, conducted by vente-privee.com, which is the leading Europe-wide flash sale pioneer online, indicated that 37 percent of the turnover in the U.K. comes from mobile commerce. The other countries that were considered within this research included Belgium, Italy, Spain, Germany, The Netherlands, Austria, and France.

Among all of those countries, mobile commerce contributed to approximately 32 percent of online sales.

That figure has grown by 6 percent since the close of 2012, which represents tremendous growth. In terms of the use of the devices for mobile commerce, 47 percent of the sales originated from smartphones, while the remaining 53 percent came from tablets.

That said, the lead of the United Kingdom is a considerable one, above the other seven European countries that were included in the study. Compared to its 37 percent, the country in second place, France, saw a figure of 29 percent. Though this is still a notable percentage, it is well below that of the U.K.

Another area in which vente-privee.com found that there was a considerable lead by the United Kingdom in mobile commerce was in the percentage of customers who shopped over smartphones and tablets. The U.K’s figure was 41 percent, with Germany in second place at a much lower 35 percent.

Among all of the company’s mobile commerce using customers in the United Kingdom, 71 percent were women. The average age of the smartphone and tablet using shoppers was 39, in comparison to the average age of those using other channels, which was 41.

When the study looked into the number of mobile commerce orders that were made, the average was 7 online purchases per year, among which over half were made on a smartphone or tablet. Among those using other online channels, only 5 purchases were made per year through the company.