Tag: mobile commerce

Competition between mobile commerce companies may soon erupt

Competition within the mobile commerce sector has long been fierce, but as more companies become comfortable with the technological aspects of this sector, competition is beginning to heat up among large mobile commerce groups. ROAM, a specialist in mobile commerce technology, is expecting to see strong growth in the coming years. The company is set to add 50 new employees to its workforce, surpassing Square, another mobile commerce company.

ROAM begins catching up to Square

Square is currently considered one of the leaders in the mobile commerce sector. The company has deployed mobile point-of-sale systems to retailers and other businesses throughout the U.S. Square also boasts of being involved in one of the most successful mobile commerce partnerships in the world between itself and Starbucks. ROAM, however, is beginning to catch up to its competitor. Over the past four years, ROAM has deployed more than 2 million mobile commerce systems throughout the U.S.

ROAM manages to attract businesses interested in mobile commerce

ROAM has not experienced the level of growth that Square has largely due to the fact that the company’s technology is designed for reseller partners. ROAM CEO Ken Paull suggests that the company is a “well-kept secret,” but that does not necessarily detract from its influence within the mobile commerce sector. As the company continues to grow, it is becoming better positioned to directly compete with Square, which has managed to establish a strong foothold within the mobile commerce sector due to brand loyalty.

ROAM offers wide variety of mobile commerce services to merchants

ROAM claims to provide merchants with the full gamut of mobile commerce services. Paull suggests that no other company provides merchants with more services than ROAM, which has made the company relatively popular among businesses that are interested in mobile commerce. ROAM provides both hardware and software to these businesses, and allows them to be branded according to the client that is making use of these technologies.

A growing number of people looking for a new vehicle are turning to apps to help them buy.

If you’re going to be shopping for a car in the near future, the odds are that if you have a smartphone or a tablet, you’ll consider using a mobile commerce app to help you to make your decision.

Though consumers have been comfortable with small purchases for a while, larger ones are making headway.

Consumers are becoming increasingly comfortable in using mobile commerce to shop for smaller items such as music and ebook downloads, clothing, and tickets, the bigger ticket purchases have been a tougher go. But it has now reached the point that consumers are using their devices for so many different daily tasks, that they are feeling quite natural in picking up their smartphones and tablets in order to look into more expensive items such as cars.

This willingness to consider mobile commerce for a purchase as big as a car is a massive step in this area.

According to the High Gear Media vice president of product management, Jeff Birkeland, “There’s this huge upheaval in terms of mobile usage and mobile behavior.” Birkeland’s publication is responsible for The Car Connection website as well as its app. He added that “People are looking to not only research cars but actually take action and connect to a dealer and do some business on mobile.”

This indicates that people are now becoming comfortable enough with mobile commerce that they’re not just using it to surf around and find out what’s out there. They’re also using their devices to locate a dealer and complete a number of other actions, from comparing models to researching prices and seeking out deals.

Often, through the use of mobile commerce apps and sites, car shoppers are heading to the dealership already completely informed about what they want and how much it will cost. They are walking onto the sales floor armed with a great deal more information and are better prepared for what is likely to be a very large and potentially emotional purchase, enhancing their overall experience.