Tag: mobile commerce trends

New report highlights mobile commerce and evolving Internet trends

Mobile Commerce ReportReport sheds light on the evolution of the Internet and mobile commerce

comScore, a leading Internet analytics company, has released the latest edition of its annual report detailing emerging Internet Trends. The 2013 U.S. Digital Future in Focus report sheds light on how the Internet is changing and how these changes are affecting the way it is used by consumers. Notably, the Internet is becoming more mobile, due to the widespread proliferation of smartphones and tablets, as well as the expanding availability of high-speed mobile networks that facilitate a constant connection to the Internet. Mobile commerce is also featured in the new report.

Consumers beginning to favor mobile search

According to comScore, consumer search behavior is changing. General purpose search engine queries declined by 3% from 2011 to 2012, with the number of consumers moving toward vertical search sites and mobile search applications growing. Consumers are becoming more direct with their searches, as well, focusing on things that are more specific to their interests, such as finding restaurants that serve a particular type of food rather than just restaurants in general.

Mobile everything is becoming more important

The report shows that the mobile Internet is becoming more important. Smartphones now outnumber feature phones for the first time in the history of mobile technology. Digital media is beginning to migrate away from favoring desktop computers to catering to the needs of mobile consumers. Online companies are beginning to address the demands of mobile consumers by providing them with mobile commerce services, engaging them in mobile marketing campaigns, and providing them access to new applications that make it easier to find the products and information they are interested in.

Mobile commerce adoption is accelerating

The report highlights the growing interest consumers are showing in mobile commerce as well. The concept of mobile commerce has proven attractive for many because of the convenience it conveys. comScore notes that the adoption of mobile commerce is accelerating and may soon come to dominate the mobile space. The report also suggests that mobile commerce will have a profound impact on traditional brick-and-mortar stores in the future as consumers begin to favor online shopping.

M-commerce in France skyrockets by 150 percent

m-commerce growth in FranceA recent report showed that the French marketplace spiked to reach €1 billion last year.

According to Fevad, a French e-commerce association, the m-commerce market in the country increased to approximately €1 billion last year, which marks an increase of around 150 percent.

This was a considerable rise in the marketplace and was in line with growth seen in other European countries.

In 2011, the m-commerce market had been worth an estimated €400 million. In 2012, however, it increased to the point that it made up almost 2 percent of all sales that were made online. The data in the report did not include pay apps that were used on websites that were taking part in the Fevad’s iCM mobile commerce index.

Those m-commerce figures in the report were exclusively sales made on optimized websites and apps.

During the fourth quarter of last year, the sales in the m-commerce environment were a whopping 2.6 times higher than there were during the same period of time in 2011. Online sales overall in the French market space blasted upward to €45 billion in 2012. That represented a tremendous growth of 19 percent when compared to the year before. It was also an 8 percent cut of the nation’s total retail market sales.

In terms of online payments last year, there was a rise of 28 percent that was recorded in the report for the entire year, and the fourth quarter represented precisely that percentage. This demonstrated a steady growth in that sector of m-commerce, which is very promising for the marketplace, as it means that this is a steady increase and not one that will be seasonal around holiday shopping time.

The average size of m-commerce transactions increased by 24 percent throughout 2012, but it fell by 1 percent to reach €85 within the last quarter of the year. At the same time, during the first eleven months of the year, the number of online shoppers fell by 5 percent. However, while shoppers dwindled slightly, the number of shopping websites in the country grew by 17 percent during that same time, to reach 117,500.