Tag: mobile commerce platform

New website aims to provide businesses with the information they need

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.

Demand for mobile commerce services is on the rise throughout the UK

Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.

Businesses may be able to engage consumers through mobile-centric endeavors

Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.

Mobile commerce continues to show impressive growth

Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.

The largest mobile companies in the United Kingdom are coming together to boost m-commerce.

The leading mobile operators in the United Kingdom are coming together once more in a joint effort to create a new approach to an industry wide jumpstart to the mobile payments market that has been struggling in the country.

There is already a surprising amount of competition in this market which has yet to prove itself.

The three major players in this mobile payments effort are Everything Everywhere (the joint venture between T-Mobile and Orange), as well as Telefonica UK (also recognized as O2), and Vodafone UK (also known simply as Vodafone). These three companies have announced that they will be working together for both transactions and for mobile marketing.

There is a rival competitor that is notably absent in this mobile payments partnership.

As this mobile commerce platform comes together, it is notable that the operator, 3, is absent in the mix. This is interesting because it will clearly be a factor being considered when competition authorities have their look.

That said, ahead of that time – if it does indeed occur – the players in this partnership will need to come up with a way of accomplishing what they are calling a “groundbreaking venture”, which has promised “to accelerate the development of innovative mobile services for consumers and business customers.”

This does have the potential of adding something different to the transactions and mobile ecommerce space, as it would provide one standard ecosystem that would assist retailers, marketers, and banks, alike, in communicating with consumers. This is a very strong trend, at the moment, and assembling it into a single standard ecosystem is becoming an extremely fashionable goal.

What will also be interesting to watch throughout the development of this partnership is the role that NFC technology will play. It has previously struggled in the U.K., and was abandoned outright by O2 only last week. Also undisclosed, at this point, will be the size of the investment contribution that will be made by each of the companies in order to be able to move this mobile payments startup forward.