Tag: mobile commerce news

Lotaris teams with PayPal to boost mobile payments

| August 21, 2013

Mobile payments could expand due to new partnership

Lotaris, a leading licensing firm catering to mobile application developers, has partnered with PayPal to make mobile payments somewhat easier in terms of software. Together, the two companies will work to expand the reach of mobile commerce into new markets. Lotaris will expand the mobile commerce services it offers through its in-appCommerce platform to more than 80 countries. Currently, the platform is only available for Windows Phone users, but Lotaris plans to support Android and HTML5 platforms in the near future.

Lotaris platform expands into new markets

Mobile payments are beginning to attract a great deal of attention around the world. As such, the demand for comprehensive mobile commerce services is on the rise. Companies like Lotaris are beginning to feel the pressure to adapt to the changing interests of consumers and have begun offering application developers more support in this sector. PayPal already has a strong presence in the mobile commerce field and is expected to provide a significant level of support to Lotaris in its efforts to engage developers and consumers alike.

Mobile Payments PartnershipDevelopers could find success through Lotaris platform

Using the in-appCommerce platform, developers are able to monetize their products through multiple channels using a single code base. The platform is designed to be as convenient for developers as possible. Through the platform, developers are able to find exposure for their mobile commerce applications. Thanks to the new partnership between Lotaris and PayPal, this exposure may increase exponentially in the near future.

Security concerns keep consumers leery of mobile payments

While mobile payments are gaining popularity, there are still many people that are wary of the concept of making payments from their mobile devices. This is due to the fact that financial information is very attractive to hackers. Mobile commerce has become one of the most lucrative fields for malicious parties looking to exploit this information and this has discouraged many people from participating in mobile payments.

Facebook takes a step toward mobile commerce

| August 20, 2013

Social network begins showing interest in mobile commerce

Facebook may be stepping into the mobile commerce arena as it begins testing its own mobile payments system. The social network has been looking for ways to improve its standing in the stock market and provide more value to the services it provides to consumers. Recently, this endeavor has manifested itself through the social network’s stronger focus on mobile marketing and providing analytic services to advertisers. Now, however, Facebook may be switching gears to embrace a trend that has been growing in popularity among consumers recently: Mobile commerce.

New service aims to streamline mobile payments

The social network is currently testing a service that will function as a companion to PayPal’s e-commerce services. The current stage of the test involves Facebook’s payments service to store and fill-in a consumer’s financial information in order to streamline the process of making a purchase using a mobile device. The service is meant to use this information to make the purchase of Facebook Gifts more convenient. The service is also meant to streamline in-game purchases for the various games that are supported on the social network.

Mobile Commerce - Facebook mobile paymentsFacebook won’t compete with PayPal or others

While Facebook is showing some interest in mobile commerce, the social network does not yet have any intention of competing with companies like PayPal in this sector. Currently, Facebook is primarily interested in making mobile payments easier for consumers. Considering that a fair amount of the social network’s users access the platform from their smartphones and tablets, the company is keen to ensure that these users are able to use the social network to their benefit.

New service could be a benefit to Facebook

This new initiative could be a major benefit for Facebook. It will allow the social network to determine whether ad-clicks turn into sales, which could provide the company with a stronger standing in the marketing sector. If this is the case, it could also meant significant return-on-investment for the advertisers that have been using the social network to reach out to and connect with its users.