New report examines the mobile commerce landscape of 2013
Mobile Commerce Daily has released a new report highlighting the trends that are emerging in the retail industry. The report, titled the Mobile Commerce Outlook 2013, provides some insight on how retailers are approaching the issue of mobile commerce and the various challenges they face in doing so. More retailers are beginning to feel the need to cater to mobile consumers, especially as these people become more prone to spending money through their mobile devices rather than participating in traditional forms of commerce. As mobile payments become more common, companies that opt out of mobile commerce may be missing a major opportunity.
Consumers showing more comfort with mobile shopping
According to the report, consumers are more likely to purchase more products if they are shopping from a mobile device. Retailers with efficient and easy-to-use mobile commerce systems see higher sales volumes than those offering cumbersome services. Consumers have shown a great deal of comfort in purchasing products using their smartphones and tablets, even when faced with lingering security concerns the inefficiency of some mobile commerce platforms.
Amazon and eBay establish strong lead in mobile commerce
Companies that already have a strong online presence have been able to establish a formidable lead in the mobile commerce arena. eBay, for instance, expects to see more than $20 billion in global mobile sales in the coming years. Amazon continues to enjoy a dominant role in the retail industry, which has been punctuated by the company’s growing support for mobile commerce. The company has begun catering more heavily to mobile consumers, forcing its competitor to follow suit or risk losing out on a sizable portion of loyal customers.
Security concerns likely to persist into the future
Mobile commerce is still faced with significant challenges which are not likely to be entirely overcome this year. Security remains one of the most significant of these challenges. While many consumers pay little attention to the issue of mobile security, when financial information becomes involved they begin to show more concern. There is no simple solution to the security issue, which means that it will likely continue to plague mobile commerce well into the future.
