Tag: mobile commerce conversions

Mobile commerce effort brings success to Sears

Following the latest smartphone friendly efforts by the retailer, it has made tremendous leaps forward.

Sears has announced that it is enjoying considerable rewards in mobile commerce after having made a number of improvements to its overall experience to help to make the user experience “faster, more personalized and require fewer steps to check out.”

This has allowed the company to see a notable rise in its conversion rates over this channel.

It is also a very important accomplishment for the retailer, as holiday shopping is coming up very soon and the importance of mobile commerce this season is expected to be more important than ever before, this year.

The retailer has experience considerable improvements in conversions, visits and even the average order value.

Sears - Mobile CommerceAccording to one of the Sears online marketing chiefs, Imran Jooma, “We have seen improvements in visits, conversions, average order value and especially our Shop Your Way member engagements.” Jooma went on to explain that many of the improvements are being attributed to the various mobile commerce experiences that the company has been rolling out over the last few months.

Jooma stated that these mobile commerce experiences “provide a fast, cleaner and easier-to-navigate mobile shopping experience.” He also added that these include better m-web experiences as well as those through apps for the Sears and Kmart Shop Your way feature.

The Gilt flash sales website has also reported that it has experienced similar improvements in its mobile commerce conversions which have been driven by exclusive content, device specific examples, and a larger degree of personalization. In Gilt’s own efforts in preparation for the holiday shopping season, it has revealed that it intends to give a boost to the tempo of its sales made exclusively over smartphones and tablets, in order to build a greater degree of hype for shoppers using this channel.

The most recent industry data has revealed that almost three out of every four shoppers that owns a smartphone device intends to use mobile commerce as a part of their holiday shopping experience. Primarily, they mean to use the devices to help them to research the gifts that they are seeking to purchase.

T-commerce generates 3 out of every 4 conversions

T-Commerce RetailA recent study from SeeWhy has shown that 75 percent of mobile purchases are made by tablet users.

SeeWhy Inc. has released the results of its latest research, which have shown that over mobile, 75 percent of conversions come from t-commerce, whereas only the remaining 25 percent come from smartphone shoppers.

The marketing vendor suggests that this will make it important for retailers to retarget their mobile strategies.

The SeeWhy study included the examination of 21 million unique transactions that occurred through its approximately 2,500 retailer clients. Furthermore, this data was supported by an additional survey held by the firm, which included the participation of 11,616 American adult consumers.

The mobile and t-commerce survey asked participants regarding their purchasing behaviors.

What it found from the results of both different studies, was that mobile has a definite split in the types of consumers that it provides: smartphone and t-commerce. This, according to the chief strategy officer and founder of SeeWhy, Charles Nicholls. He explained that “What people do with a smartphone is fundamentally different than what they do with a tablet.”

Nicholls also pointed out that “There are three times more conversions on tablets than smartphones. Tablets are where the action is.” For that reason, the survey results suggest that retailers and other merchants may consider shifting their focus to help to make themselves more appealing specifically over t-commerce.

In order to identify the smartphone and t-commerce patterns, the company examined the daily conversion activities over mobile devices. It found that throughout the day, the activity over smartphones was relatively static, and that there wasn’t much of a pattern to be observed. However, it noted that this was strikingly different in the case of tablets.

Nichols pointed out that the activity over t-commerce experiences a strong variance throughout the day. He said that in the evening, as people get home from work, the conversion rates spike considerably. While smartphones are used all day long, tablets are “a recreational device.” This helps to explain why the survey conducted by SeeWhy showed that 56 percent of tablet owners use their devices most frequently at home.