Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Covered in this report
This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. This report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
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The report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
Metaio
NGRAIN
Qualcomm
Total Immersion
Wikitude
Zappar
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Market driver
High usage of mobile devices
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Market challenge
Lack of content
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Market trend
Increased integration in mobile devices
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