Mobile games account for majority of revenue in apps market
Mobile technology has become an important aspect of the lives of consumers throughout the world. The advent of mobile technology paved the way for applications, pieces of software that provide consumers with a wide variety of services. The mobile applications business has become very lucrative, especially for the developers of mobile games. A new report for Canalys, a market insight and analysis firm, shows that mobile games are a major player in the applications space, and that game developers account for the majority of revenue generated therein.
Report shows that games are far more popular than other applications
According to the report, mobile games are among the most popular applications for Android and iOS mobile platforms. These games occupy a variety of genres and some have become the most favored forms of entertainment for some consumers. According to Canalys, some 25 mobile games developers accounted for more than half of the revenue generated through the applications market in the U.S. during the first 20 days of November. These developers accounted for more than $60 million in downloads and in-app purchases over this period of time.
Games offer versatile experiences
Mobile games are dominating the applications space. This may be due to the simplicity of mobile games and the lengths developers go to in order to ensure constant engagement with consumers. Other applications, such as GPS navigation apps, are not as popular because they are not exceedingly entertaining and serve one function. Mobile games, however, provide consumers with a source of entertainment that can be easily attained and customized to suit their interests.
Developers face major challenges despite success
Though mobile games have come to play a domineering role in the applications market, developers are still faced with significant challenges. The success of mobile gaming has attracted a veritable tide of new development studios, which are over-saturating the market and making it difficult for consumers to find games they are interested in and those that offer a quality experience. Marketability is also a serious challenge, as developers of mobile games do not typically operate with a strong marketing budget that can reach millions of consumers.
o be a tricky subject for large companies. Telecommunications and technology companies, as well as financial institutions, are well aware of the potential benefits of involvement in the mobile commerce industry, but many of these companies have had difficulty establishing a foothold witch consumers. The challenges facing these companies has not slowed the expansion of mobile commerce and some have even managed to find some success with their endeavors in the industry. Such is the case with Google.