Tag: mobile advertising

Mobile marketing is providing small businesses with improved opportunities

| April 27, 2013

Mobile Marketing Small BusinessShops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.

Mobile marketing spending increased by 111 percent last year

| April 20, 2013

Mobile Marketing SpendingThe most recent report from the IAB has shown that the average amount spent has surged.

The Interactive Advertising Bureau (IAB) has just released their latest report, which has indicated that mobile marketing spending has been sharply rising, as it recorded an increase of 111 percent throughout 2012.

The statistics recorded by the IAB and which were presented in the report showed $3.4 billion in spending.

The report showed that the spending exploded to well over $3 billion last year, which made 2012 the second year in a row that there was a very dramatic rise in the amount that was spent in mobile marketing.

The rate of spending is rising as more mobile marketing companies see the rising importance of the channel.

Smartphones and tablets are becoming far more common and they are starting to be a highly important part of the daily lives of many consumers. According to a PricewaterhouseCoopers partner, David Silverman, as the mobile marketing environment matures, so does the level of its understanding and the amount that is being spent. As its credibility is being proven, so its use continues to increase.

Silverman stated that “They have certainly made the buying experience easier—similar in what we’ve seen with online [exchanges].” However, he also went on to say that “there are a whole host of other factors that have created the growth of mobile.”

He explained that what the mobile marketing ecosystem is currently seeing is a sudden influx of consumers looking directly at their smartphones during much of their time. Therefore, “Marketers are trying to reach them where they are at—on elevators, at coffee shops, etc. The inventory is there, and the people are there. You combine those elements with localization, and mobile presents a great opportunity.”

Last year, the total revenue from digital ads reached the $36.6 billion point. This also showed a considerable increase, year-over-year. Though much more moderate than that of mobile marketing use, it was still 15 percent greater than it had been the year before. Silverman predicted that the channel will start to see a massive rise in social media, and this will have a considerable impact on ad inventory that can be sold, particularly when it comes to the display category.