Tag: mobile ad spending

Digital ads will represent 22 percent of all American ad spending this year, with mobile at 3.7 percent.

According to the latest report on spending in digital and mobile marketing, online ads will make up 22 percent of all of the U.S. ad spending this year, which represents a considerable growth.

Ads geared toward consumers on smartphones and tablets will also be growing steadily.

This will bring the global ad spending up to a healthy 3.5 percent growth to reach $503 billion by the time this year comes to a close. The amount being directed toward the internet and mobile marketing specifically will only continue to rise. This, according to the latest figures that have been released by ZenithOptimedia, an ad agency owned by Publicis.

Mobile marketing ads will account for 3.7 percent of all ad spending in the U.S. ($6.2 billion).

The United States is disproportionately the single largest advertising marketplace. The digital spending in that country throughout all of 2013 was predicted by the report to be 21.8 percent of all of the ad spending, which will total $109.7 billion). This is an increase of a very healthy 19 percent over the figure from 2012.

At the same time, mobile marketing does still remain a small fraction of the overall activity, despite its rapid growth, at its 3.7 percent of total ad spending. Equally, it is the most rapidly growing channel in advertising spending, leading the way with a massive 81 percent growth in the American market this year. That rate is expected to slow somewhat, but remain very high at 61 percent growth throughout 2014, and slow a little bit more in 2015, to 53 percent. At that time, it is expected to make up 8.4 percent of all ad spending.

When compared to standard internet advertising, mobile marketing is positively exploding. The report showed that online advertising is growing by about 16 percent this year and will make up 27.8 percent of all American ad spending by the end of 2015. Those figures are just as impressive outside of the U.S. market, where smartphones and tablets are also growing in popularity.

During the first half of this year, digital ad spending has spiked when compared to last year.

The latest estimates regarding digital ad spending and mobile marketing for the first half of the year have now been released by Kantar Media, and they have shown that the figures have grown considerably over last year at the same time.

The total ad spend in the United States increased 2.0 percent across the market, year over year.

However, eMarketer also pointed out on Monday that “But Q2 2013 was notable for an even faster rate of increase, at 3.5% over Q2 2012”. This included the figures for not only mobile marketing, but all online advertising spending.

In the first half of 2013, the mobile marketing spending increased notably.

The report also indicated that beyond mobile marketing, digital display ads experienced an increase of 5.3 percent over the first half of the year. However, it is important to note that this particular statistic does not include those displayed over smartphones and tablets, and does not include the results that were seen over video.

Video and mobile marketing are the two areas in which the largest increases in investment have been recorded. In fact, it is indicated that the growth for each of those individual digital spending areas rose by a great deal more than the figure recorded for the increases in display only.

It did not come as much of a surprise to the authors of the report that retail remained in the lead of the spending for mobile marketing and digital ad spending. However, the overall digital ad growth (not including video and smartphone and tablet ads) in the second quarter of this year was quite small compared to a year beforehand, landing at only 0.1 percent growth this year.

The report added that the fastest rate of increase was in the telecom industry, where there was a rise of 19.5 percent. Insurance and restaurants were also seen as rapid growth categories for mobile marketing as well as digital ad spending, as they each achieved overall increases in spending in the double digit percentages. It was estimated by eMarketer that the total overall ad spending in the United States will see a growth of 3.6 percent in 2013.