Drivers will soon be able to complete secure purchase transactions from within their vehicles.
A recent announcement has revealed that OnStar will soon allow drivers to make MasterPass mobile payments in GM vehicles. OnStar is a General Motors subsidiary and offers a subscription-based in-car communication service.
The mobile payments service was created in collaboration with IBM and will be available in several 2017 GM vehicles.
The service let drivers use their MasterPass mobile payments accounts to buy products and services. The transaction will run via OnStar and will be embedded within “many GM vehicles” next year.
A statement from MasterCard said: “By embedding MasterPass within OnStar Go, MasterCard will enable drivers and passengers to safely make secure and seamless payments for goods and services using credit or debit cards stored within their MasterPass wallet.”
This MasterPass mobile payments service will make it possible for merchants to provide a more connected experience.
In combination with IBM Watson, the OnStar mobile wallet service will develop new “connected driving experiences.” For instance, if the driver decides to buy a take-out breakfast from one of the restaurants on the OnStar Go merchant marketplace, new options would become available. That restaurant could, for example, ask the driver about ordering certain menu items based on purchases previously made there.
Consumers can make their orders ahead of time and checkout through the MasterPass service within their vehicles. They can then drive to the store or restaurant location to pick up the order. Since the transaction has already been handled through OnStar, that step needn’t be taken in-store. This helps to reduce the amount of time needed in order to make a purchase, providing a smoother experience.
Over time, as the driver continues to use MasterPass mobile payments, the merchants from whom the consumer makes purchases will be able to identify that individual’s shopping trends. This will make it possible for merchants to craft offers that are personalized to the unique preferences of each shopper. With customized and relevant marketing, consumers may find the offers they receive to be more appealing and may act on them on a more regular basis.