Tag: mastercard mobile payments

Mobile payments use is headed upward in Canada

According to industry leaders, the technology is now starting a wave in the country.

According to some of the latest data out of Canada, mobile payments, such as money transfers, are starting to pick up quite quickly, as the industry reaches the close of its second year within the country.

Contactless transactions, specifically, are starting to take hold inside that country.

Though the case on the other side of the world, in India, is showing a massive hesitation to adopt mobile payments technology, the exact opposite appears to be happening in Canada. The true strength in this part of the industry appears to be in contactless technology – NFC technology. Tap and go is catching on and Canadians are starting to become accustomed to it.

MasterCard has now ranked Canada as the second most prepared country for mobile payments.

Canada Mobile PaymentsThe ranking from MasterCard placed only Singapore ahead of Canada in terms of being prepared for the widespread adoption of mobile payments. It assigned a score of 0 to 100. Canada scored a 42, whereas Singapore received a score of 45.6. The global average was 33.2.

That said, despite the widespread adoption of smartphones in India and its tremendous population, it is still lagging behind the world at a score of only 31.5. This ranking was the result of the data accumulated by MasterCard in a survey that involved the participation of mobile networks, banks, and governments. It revealed that in the Mobile Commerce Clusters score, Canada has fared very well.

At the same time, aside from mobile payments, the survey also identified a number of other trends. For example, credit and debit cards are continuing to grow their share of the overall industry over other methods such as cash and checks. Approximately one in three total transactions are done by cash, and card transactions are picking up considerably within the sound financial system of that country.

Smartphone penetration is also considerable in Canada. That, along with the cooperation of the government, mobile networks, and banks, has meant that this market is increasingly prepared to take part in mobile payments on a mainstream scale.

Mobile payments from MasterCard to use QR codes and span multiple gadgets

Ed McLaughlin was at Money2020 and explained the future of NFC across smartphones and other devices.

At the Las Vegas 2013 Money2020 event, Ed McLaughlin, the chief emerging payments officer at MasterCard addressed the fact that in mobile payments, “a smartphone is a device, not the only device.”

He explained that transactions may be headed toward the use of smartphones, but not exclusively.

MasterCard mobile payments qr codes money2020McLaughlin stated that although mobile payments are important in terms of the use of smartphones, the true focus is about building a digital network. Within the demonstrations that were made of the MasterCard technology, a smartphone was used, but so was a watch and a credit card, for example. In fact, it was mentioned that the service has already been effectively tested with Google Glass augmented reality glasses, though they did not have any specific announcement about plans for that device.

When a customer has used mobile payments two or three times, tapping the device to pay will be a habit.

MasterCard feels that by the time the customer experiences the convenience of NFC technology for mobile payments, and taps the device or card 2 or 3 times to make a purchase, he or she won’t return to using traditional credit cards. McLaughlin referred to a report that he had just received from Australia, where Kohls has experienced a growth in contactless payments of 60 percent.

MasterCard money2020 mobile payments qr codesThe MasterCard platform uses both NFC technology and QR codes, and it offers a number of app functions and choices to provide a safe and customized experience for the user at the point of sale. This includes additional benefits such as loyalty cards and coupons. The app also provides an interesting feature that allows for a shipping option after an item has been purchased in store. This means that, for instance, if a large TV has been bought, the consumer can opt to have it shipped to their home, instead of having to transport it, themselves.

This has all been worked into the popular existing PayPass platform from MasterCard, with its tap and go NFC technology feature. It is now being combined with QR codes for added security and to allow the process to remain convenient for consumers who are becoming quite familiar with the barcode scans.

PayPal made a similar mobile payments announcement at Money2020 in which they state that they would also be integrating QR codes into their transaction process to keep security high and yet still convenient.