Tag: m-pesa

Mobile banking has become a highly desirable market in Africa

| August 19, 2014

Banks are now vying for a top spot in this marketplace where the potential for growth is astronomical.

The African marketplace is providing a rather unique mobile banking opportunity to financial institutions that are looking into new areas of considerable potential, as the majority of people there have cell phones, but do not have bank accounts.

This provides the opportunity to use mobile technology to bring services to a fresh banking market.

This concept is far from simply being theoretical. Mobile banking is already seeing explosive growth in many countries throughout Africa and now banks are hoping to be able to step into these economies in order to make sure that they don’t miss out on this new revenue stream. At the moment, many of these services are currently dominated by telecom companies, as is the case in Kenya. However, in that country, one of the largest banks in the country – Equity Bank – is entering into the battle in order to reclaim some of the turf that it has traditionally called its own.

Currently, M-Pesa holds the top spot as the most popular mobile banking service in Kenya.

Mobile Banking - AfricaM-Pesa gives an individual in Kenya the ability to use a mobile wallet for receiving payments, sending funds to other users of the service, or even withdrawing cash from agents at roadside stands and convenience stores located throughout the country. The company, itself, is owned by Safaricom, which is a Vodafone Group subsidiary in Kenya.

This service is providing banking services to individuals and business owners who have previously been unbanked. That said, it offers them a range of service that are highly useful to them. For example, it means that their funds can be kept in digital form so that their risk if they are robbed is considerably lower. Furthermore, individuals who live in rural areas but who migrate to the city to work there for weeks or months at a time can send funds back to their families without having to make the physical trip.

The M-Pesa mobile banking service first launched in 2007, and now it is handling an estimated $18 billion in annual transactions. This from individuals ranging from the pedicab drivers in Mombasa to the cattle herders in the distant villages of the Rift Valley, and everybody in between; nearly all of whom have previously been unbanked despite the fact that they make up approximately 43 percent of the economic output of the country.

Mobile payments agreement signed between Moneygram and Vodafone

| February 14, 2014

This new partnership has just been signed between the two companies to allow for broad scale M-Pesa signups.

Vodafone has now entered into a deal with Moneygram, a specialist in currency transfers, which will make it possible for users to exchange mobile payments from among 200 different countries to other users who are signed up for the M-Pesa service.Mobile Payments Agreement

The rollout is now being scheduled to occur in phases, starting in the spring of 2014.

Once active, it will allow consumers to use mobile payments to add money directly into accounts with M-Pesa or to send money directly through transfers from one account to the other. This will be possible through the mobile apps or through the official Moneygram website. This will help to provide a service that the companies feel is greatly needed at the moment.

There is a demand that is currently unfilled for sending mobile payments to family and friends worldwide.

According to the director of M-Pesa at Vodafone, Michael Joseph, “There is huge demand for sending funds back to family and friends in your home market and an estimated $90bn2 per year is transferred to M-Pesa markets from around the globe.” He went on to say that this newly formed partnership that his company has established with Moneygram will now allow them to offer the broadest network, worldwide, as well as the most access points for consumers who are hoping to be able to send money to users of the M-Pesa service.

M-Pesa is already available in a number of countries, particularly in the Middle East, South Asia, and Africa. These nations include India, Egypt, Tanzania, Kenya, Lesotho, the Democratic Republic of Congo, Mozambique, South Africa, and Fiji.

The purpose of this mobile payments service is to make it possible for “unbanked” individuals, that is, people who don’t have access to the traditional type of bank account, to be able to send money to one another through the use of their cell phones. This has made it especially popular throughout those regions of the globe and it is continuing to experience considerable use as well as growth, there.