Tag: m-commerce

Online Indian mobile shopping used by 83 percent

| December 16, 2016

In India, the vast majority of consumers are turning to m-commerce to buy their products and services online.

E-commerce has always been somewhat unpredictable in India, but Indian mobile shopping appears to be taking off with a vengeance. For instance, despite the fact that Flipkart broke the 100 million user mark two months ago, its valuation recently fell by another 38 percent.

That said, while online shopping may be somewhat unstable, mobile commerce looks much more steady.

Current Indian mobile shopping trends suggest that the market will bring in $48 billion in 2020. Furthermore, recent Regalix research indicates that 83 percent of Indian consumers prefer to use their smartphones. This makes m-commerce the most popular online shopping channel in the country.

India Mobile Shopping TrendsThe same research showed that mobile commerce users in India are primarily within certain age groups. Interestingly, people between the ages of 25 and 34 years were more likely to use their smartphones to shop than those from 18 to 24 years old. In fact, 90 percent of online shoppers in that first age category prefer mobile.

Overall, Indian mobile shopping statistics show that 1 in 3 people in the country is shopping with a smartphone.

The Regalix report showed that exactly one third – 33 percent – of shoppers in India shop over mobile commerce at least one time per month. This option provides them with a broad spectrum of options and allows for convenient price comparison no matter where the consumer happens to be.

Another 28 percent of Indian shoppers shop even more frequently than that, once per week. One in four consumers – 25 percent – shop over mobile phone at least once per three months. Only 14 percent of participants said they shopped online over their mobile devices once per year.

One noteworthy Indian mobile shopping trend pointed out by the Regalix report had to do with who was shopping. Men appeared to be using mobile phones to shop more than women. Forty four percent of women were shopping at least once per month over mobile. At the same time, 63 percent of men were buying products and services over their smartphones.

Singles Day mobile commerce could be huge at Alibaba

| November 9, 2016

The Chinese mega-giant company has worked hard to broaden its global reach this year.

Singles Day mobile commerce predictions continue to roll in as the big day approaches on November 11. Alibaba has made tremendous efforts to help to bolster its own successes on this unique Chinese day. At the same time, it is hoping to encourage a growing number of consumers to participate.

That said, most analytics firms have agreed that the participation in Singles Day 2016 should break records.

Millions of people have already been making Singles Day mobile commerce purchases. Alibaba’s CEO, Jack Ma, is hoping to be able to use this m-commerce trend to achieve greater results outside of China, as well. Though Singles Day was invented in China and is celebrated primarily there, Alibaba is looking to use it as a jumping off point.

Singles Day Mobile Commerce - Mobile ShoppingNovember 11 is Veterans day in the United States. This makes it unlikely to be a great date to try to carry Singles Day over to this part of the world. That said, the company is hoping to keep the shopping momentum going in the US as the holiday season follows closely on its heels.

Singles Day mobile commerce is a more recent phenomenon that started over desktop in 1993.

The day was created by a group of male Nanjing University students. They decided that 11/11 was the perfect numerical date to represent a celebration of being single. Though it had a slow start and was limited to a small local movement over e-commerce, Alibaba made it big. The company decided to take hold of the movement, which saw growing popularity, and monetize it.

By 2009, the company’s massive e-commerce platforms, Taobao and Tmall, were raking in cash through online purchases. The first Singles Day observance brought an estimated $7 million in sales. Even in a market the size of China, that figure is impressive, though not at all tremendous. By 2010, far more retaielers were on board, including one of the main rivals of Alibaba in China, JD.com.

The next year, Alibaba alone generated $820 million in sales. By last year, that figure had risen to $9.3 billion, credited greatly to Singles Day mobile commerce trends. Since 2012 the sales have been greater than those seen on Cyber Monday in the United States and it is expected that they will be even higher this year.