Tag: m-commerce asia

Mobile commerce through social shopping to see sizable growth in Asia

Masaya Ueno, the director of Rakuten Asia has released a promising prediction for 2015 trends.

Rakuten, the massive e-commerce giant from Japan, has now released an official statement that has revealed that it has brought in $1.1 billion worth of revenue in Singapore via mobile commerce channels.

The company therefore feels that the Singapore market is a tremendously promising one for next year.

The director of Rakuten Asia, Masaya Ueno, who is also the company’s Country Manager for Singapore and the Head of the Business Development Division, explained that the country’s tremendous 80 percent adoption rate of smartphones has made it ready for a great deal more growth in mobile commerce. Smartphone shopping is already quite common in the country but the company feels that there remains a great deal more room for growth to continue throughout 2015.

The larger smartphones, nicknamed “phablets” are being called a driving force behind this mobile commerce trend.

Mobile Commerce Growth in AsiaAccording to Masaya Ueno, “Apple’s entry into the Phablet market with the iPhone 6 Plus and the launch of other phablets flagships like the Samsung Galaxy Note 4 will help to drive the adoption of mobile shopping is Singapore as well.”

At the same time, Rakuten’s forecast also explained that the focus on ‘mobile-first’ is also spreading throughout the Asian Pacific region, where many consumers use their smartphones as their exclusive method of accessing the internet. The prediction underscored the fact that this will be an important m-commerce factor in 2015, as it shows that the trend in mobile shopping will not be exclusive to Singapore, but will also have considerable potential in Vietnam, Thailand, Indonesia, and the Philippines.

Rakuten explained that this mobile technology trend should be telling retailers that they simply cannot think that they can continue to ignore this fast moving segment of m-commerce, as consumers throughout that region turn away from their desktops in favor of their smaller screen handsets.

The Rakuten prediction is that far more retailers will rapidly begin an investment into mobile commerce in both the marketing and retail efforts, and that this will be easily seen in all of 2015.

M-commerce led by one company in Q1 in China

The first quarter in the country was worth $4.29 billion and is clearly dominated by one business.

In 2012, the m-commerce market in China was worth $7.8 billion, but this year, it is expected that it will be worth considerably more, as the first quarter alone brought in $4.29 billion.

It is expected that by the year 2015, the market will rise to reach $41.4 billion, which represents an astounding growth.

What is even more notable is that the m-commerce market appears to be primarily led by a single company, according to the latest data from iResearch. Its latest study of the numbers from that country has shown that Taobao is the clear market leader in China and that its dominance is considerable.

Taobao is the m-commerce market leader for China and is the company behind the highly successful Alibaba.

Alibaba, a consumer to consumer online shopping mall, has been popular in China for over M-Commerce China leaderten years. Now, its Taobao is taking off in the m-commerce environment. Its lead is estimated to be massive, as it takes in about 75.1 percent as its market share when measured by the value of the mobile purchases made by consumers in China. Its parent company is Tmall, a B2C marketplace.

In second place for m-commerce in China, well behind Taobao, is Jingdong. That company was formerly known as 360Buy and is also the second largest B2C online retailer. The share of the market for this company was recorded by iResearch to be lower than its online market share. The report suggested, therefore, that it is important for companies in China – particularly those with an online mall atmosphere – to add considerable focus to their mobile strategies.

It is notable that even some of the major players in online shopping are not achieving the same types of successes in the m-commerce market space, when it comes to their shares. That said, the report also indicated that there is still a shift toward the mobile space, albeit a slow one. Equally, it is expected that 2013 will bring in the largest figures on record for mobile shopping in China, potentially exceeding the previous predictions by the firm, that it would be worth $15.7 billion this year.