Tag: Kickstarter

Miraffe offers kids new AR tech learning experience

A “magic mirror” device for children offers fun educational experience.

Augmented reality (AR) technology can be fun and educational and Chinese Shenzen-based company Xiaoxi Technology is combining both these aspects in its new Miraffe “all-knowing magic mirror.” Miraffe is a yellow, hand-held mirror-shaped device with a giraffe-inspired design (including a giraffe spotted handle as well as ears, knobs and eyes on top of the bezel). The AR tech has been specifically created for children and features a phone-sized screen and a front-facing camera, which recognizes objects and links animated characters with the real world, providing children with educational apps and the ability to video chat with parents.

Miraffe can do more than recognize and name objects

The device can recognize everyday objects, such as a phone and calculator, according to Variety, and it can also spell the word for each object it recognizes in both English and Chinese. According to a spokesperson from the company, presently, Miraffe has a 60 to 70% accuracy object recognition rate. While impressive to say the least, there is still room for improvement.

That being said, the device does more than simply name objects. It also comes with numerous interactive AR cards that are both fun and educational. These picture paper cards feature various animals such as tigers, fish, zebra, etc., which can be viewed by the Miraffe’s camera, and appear as 3D animated images through the screen. The user can obtain a life-like 360 degree view of the 3D animals by tapping and dragging the animals on the screen.

Miraffe offers a more affordable and less complicated approach to AR tech.

Although Miraffe’s augmented reality approach isn’t exactly unique, what makes it notable is that it is an AR device designed specifically for children and, as Variety puts it, has opened up “a middle ground between general purpose mobile phones and expensive headsets or glasses.”

Instead of requiring an expensive and complex gadget to make augmented reality work, Miraffe has shown that it can be done with a simple toy that is fun for children and easy for them to use.

Currently, Xiaoxi Technology is running a Kickstarter campaign for Miraffe, which is selling a limited number of the devices for $99. However, the company intends to sell its AR tech device for a suggested retail price of $300 later this year.

Tumblr takes a step into the mobile commerce space

Tumblr brings a new feature to its mobile app that may be welcomed by its users

Prominent social media network Tumblr is introducing a new feature into its mobile app. The company has been showing some interest in mobile commerce in recent months, but has not yet made an official entry into this sector. The new feature for the mobile app may change that, to some extent, as it will allow mobile users the ability to purchase products from affiliated organizations.

New feature will allow users to shop for products online by clicking buttons supported by retail sites

The Tumblr app will now support Buy, Pledge, and Get Involved buttons, which will be shown when a user links to certain sites, such as Etsy and Artsy. These buttons provide users with a way to look at products offered on these sites and, if interested, purchase these products. The buttons are also used to link to sites like Kickstarter, which offer a chance to fund projects that consumers may find interesting. These projects can range from game development and comics to clean energy.

New feature is only available for Tumblr’s mobile application

Tumblr and Mobile CommerceCurrently, Tumblr’s new buttons are only available for its mobile application. The company has been testing the buttons since December of last year and claims to have seen a significant amount of interest from app users. The company has not yet announced plans to expand the buttons to its web users, but that could change in the coming months, depending on the success of the latest testing phase. Tumblr has not confirmed which companies it has partnered with for the new initiative.

Social media companies are becoming more involved in the mobile commerce space

Mobile commerce has become a powerful force in the social media space. Several companies are taking steps to make it possible for their users to shop for and purchase products on their social media platforms. This has lead to the rise of social commerce, and social media companies are beginning to play a larger role in the retail space than they already did.