Companies are offering more options when it comes to making mobile payments in India
Twitter has partnered with Lookup, developers of an application of the same name that connects consumers with retailers, to bring new mobile payments services to India. The Indian market has proven to be quite prominent in the mobile payments space, largely due to rapidly growing smartphone penetration and the fact that consumers are beginning to use their devices to shop online. The new services will be available through Twitter, and shoppers can use the handle @lookuplite for a variety of purposes.
Twitter will serve as a platform to connect merchants directly with consumers through Lookup
Twitter users will be able to send a direct message to Lookup to receive information about products that they may be interested in. They will also be able to use Lookup’s new handle to make appointments with certain organizations and, in some cases, complete mobile transactions. The social media company will not be handling the transactions made through the new service, serving instead as a sort of middleman for these payments.
Lookup boasts of more than 1.2 million registered users
Lookup has been growing in popularity because of its ability to connect merchants directly with consumers. The company boasts of 1.2 million registered users despite only operating in Mumbai, Delhi, and Bangalore. Through Lookup, consumers are able to find a wealth of information about products being offered by merchants. The service can even be used to set up a transaction, allowing consumers to purchase the products that they are interested in.
India continues to grow as a prominent mobile payments market
India has quickly established its as a prominent mobile payments market. Many consumers have begun using their mobile devices to shop online rather than visit physical stores. They see mobile shopping as more convenient, allowing them to bypass the traditional checkout process. Several organizations have begun coming to the country in order to find success with their mobile commerce endeavors, but competition has proven to be quite fierce in India. Companies like Lookup have managed to establish a strong foothold in India by providing unique services that appeal to mobile shoppers.
According to Micromax co-founder, Rahul Sharma, “All these services will be deeply integrated and stitched with one payments system.” The goal is to make it as convenient, seamless and simple for device owners to use as possible. This will allow them to use it as a natural part of their device use, instead of being an awkward or clunky add-on that requires them to take too much action in order to take advantage of what it has to offer.